HelloFresh
SeniorBrandCreativeManager
“Senior Brand Creative Manager at HelloFresh. Skills: Meta Creative Experimentation, Performance data fluency, Creative production experience, AI-fluent operator, Systems thinker. Own Meta Creative Experimentation. Build and own the creative testing roadmap on Meta: the hypotheses, the creative angles, the priorities - and systematically scale what works across HelloFresh and Green Chef”
What You'll Achieve.
drive purchase; scale what works; compounding wins over time; drive performance for both organic and paid audiences; build a system where learnings compound and the team levels up over time; accelerate ideation; align creative strategy with broader UK priorities and goals; contributing to P&L conversations with evidence-based recommendations
Industry & Context.
Turn Data into Creative Direction; Analyse performance metrics (hit rate, hook rate, CPMs, CTR, conversions and CAC) to extract clear creative priorities each sprint and determine where to invest and where to iterate; Obsess Over the Customer; Mine reviews, interviews and external sources (like Reddit) to build deep audience define problems, personas and angles that sharpen the strategic brief
independent right to work in the UK, cooperate with HelloFresh in all health and safety matters, take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake, report incidents immediately and actively raise health and safety-related concerns to your Line Manager, Disclosure and Barring Service (DBS) checks to the successful individual, Failure to disclose relevant information at application or throughout the process could affect your employment with the company
What They're Looking For.
Must Have
Proven D2C background with deep Meta expertise, understand Meta account structures, campaign architecture and testing best practices, from a senior role in e-commerce, food or subscription businesses, Champion excellent execution, Bring a eye for copy and design, be a champion of our tone of voice, Creative and messaging craft, distills complex insight into a single, clear writes and evaluates briefs and concepts with precision and a instinct for what drives conversion, Performance data fluency, confident translating hook rate, CPMs, CTR, CAC and conversion metrics into clear creative decisions, Creative production experience, managed freelancers, videographers and agency rosters to a high standard, with clear briefing, quality control and delivery discipline, AI-fluent operator, harnesses AI tools to accelerate ideation, Systems thinker, builds rigour and process around thinks in disciplines, not single campaigns, and creates structure that compounds results over time, commercial acumen, comfortable working against acquisition targets and contributing to P&L conversations with evidence-based recommendations, independent right to work in the UK
Nice to Have
proficient across nano-banana, MagicBrief, Superads, Celtra, Smartly, Figma, Canva and Adobe
What You'll Do.
Own Meta Creative Experimentation
Build and own the creative testing roadmap on Meta: the hypotheses
the priorities - and systematically scale what works across HelloFresh and Green Chef
Turn Data into Creative Direction
Analyse performance metrics (hit rate
conversions and CAC) to extract clear creative priorities each sprint and determine where to invest and where to iterate
Obsess Over the Customer
interviews and external sources (like Reddit) to build deep audience define problems
personas and angles that sharpen the strategic brief
briefing and ensuring content is designed to drive performance for both organic and paid audiences
Build set a high bar for every deliverable
Run the End-to-End Testing Cycle
Own the operational machine: brief → produce → analyse → document
Close the loop on every experiment and build a system where learnings compound and the team levels up over time
Lead with AI and Creative Tech
Use AI to ideate and iterate in hours
not build scalable creative workflows and operate fluently across creative tools
How You'll Work.
Team & Collaboration
Drive Cross-Functional Impact; Partner with Growth, Brand, Analytics and Discounts teams to align creative strategy with broader UK priorities and goals
Communication Scope
Creative and messaging craft - distills complex insight into a single, clear writes and evaluates briefs and concepts with precision and a instinct for what drives conversion
Process & Methodology
Run the End-to-End Testing Cycle, Own the operational machine: brief → produce → analyse → document, Close the loop on every experiment and build a system where learnings compound and the team levels up over time
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