BJAK

Insurance

SeniorBahasaMelayuCopywriter

$75–120k ~AI est. Malaysia FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Bahasa Melayu Copywriter at BJAK. Skills: Brand copywriting, Content creation, Storytelling, Social media copy. Write compelling copy for campaigns. Write compelling copy for digital ads”

Industry & Context.

Insurance

What They're Looking For.

Must Have

1-3 years brand copywriting, 1-3 years content writing, 1-3 years creative writing, Portfolio showcasing creative writing, Portfolio showcasing scripts, Portfolio showcasing storytelling, Portfolio showcasing digital content

Nice to Have

Experience writing for video, Experience writing for podcasts, Experience writing for creative campaigns, Familiarity with storyboarding, Familiarity with creative direction, Familiarity with basic video editing, Excellent command of English, Malay is a plus

What You'll Do.

Write compelling copy for campaigns

Write compelling copy for digital ads

Write compelling copy for social media

Write compelling copy for landing pages

Write compelling copy for product content

Develop brand narratives

Develop messaging frameworks

Develop tone-of-voice guidelines

Craft storytelling angles

Produce scripts for short-form videos

Produce storylines for short-form videos

Produce scripts for social content

Produce storylines for social content

Produce scripts for podcast formats

Produce storylines for podcast formats

Create engaging captions

Create engaging dialogues

Create copy optimized for TikTok

Create copy optimized for Instagram

Create copy optimized for Facebook

Create copy optimized for YouTube

Work with video producers

Work with marketing teams

Contribute ideas for creative concepts

Contribute ideas for content series

Contribute ideas for campaigns

Contribute ideas for brand moments

Ensure content remains fresh

Ensure content remains culturally relevant

Ensure content aligned with BJAK's brand voice

Stay on top of cultural trends

Stay on top of social formats

Stay on top of viral content styles

Identify storytelling opportunities

How You'll Work.

Team & Collaboration

Work with designers; Work with video producers; Work with marketing teams

Full Job Description

Craft Stories. Shape Brands. Influence How Millions Engage. ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. At BJAK, we believe words have the power to educate, inspire trust, and spark meaningful action. As we continue to expand our creative and brand storytelling efforts, we are looking for a Senior Creative Brand Copywriter (Bahasa Melayu) who can translate complex ideas into compelling, culturally relevant narratives across social, digital, product, and integrated campaign channels. WHY THIS ROLE MATTERS - You’ll shape the brand voice that millions of users interact with across Southeast Asia. - Your writing will influence how people perceive, understand, and trust BJAK. - You’ll build narrative consistency across campaigns, content, social channels, and product communication. - You’ll help drive a creative content engine that blends brand storytelling with performance-driven copy. WHAT YOU’LL DO BRAND & CREATIVE COPYWRITING - Write compelling copy for campaigns, digital ads, social media, landing pages, and product content. - Develop brand narratives, messaging frameworks, and tone-of-voice guidelines that strengthen BJAK’s identity. - Craft headlines, scripts, hooks, and storytelling angles that are memorable, scroll-stopping, and conversion-oriented. CONTENT & SCRIPTWRITING - Produce script

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