BJAK
Insurance Technology
SeniorBahasaMelayuCopywriter
“Senior Bahasa Melayu Copywriter at BJAK. Skills: Brand copywriting, Content writing, Creative writing, Storytelling, Social media engagement. Write compelling copy for campaigns, digital ads, social media, landing pages, and product content. Develop brand narratives, messaging frameworks, and tone-of-voice guidelines”
What You'll Achieve.
Shape the brand voice; Influence how people perceive, understand, and trust BJAK; Build narrative consistency across campaigns, content, social channels, and product communication; Drive a creative content engine that blends brand storytelling with performance-driven copy; Ensure all content remains fresh, culturally relevant, and aligned with BJAK’s brand voice; Create content that resonates, inspires, and performs
Industry & Context.
What They're Looking For.
Must Have
1–3 years of experience in brand copywriting, content writing, or creative writing, writing skills with examples across social media, scripts, short-form content, or campaign copy, Understanding of social media behavior, trends, formats, and what drives audience engagement, Ability to ideate, pitch, and refine concepts into clear and compelling copy, Excellent command of English
Nice to Have
Experience writing for video, podcasts, or creative campaigns, Familiarity with storyboarding, creative direction, or basic video editing, Passion for media, culture, storytelling, or entertainment content, Malay is a plus
What You'll Do.
Write compelling copy for campaigns
Develop brand narratives
and tone-of-voice guidelines
and storytelling angles
Produce scripts and storylines for short-form videos
and podcast-style formats
Create engaging captions
and copy optimized for various social platforms
Stay on top of cultural trends
and viral content styles
Identify storytelling opportunities
How You'll Work.
Team & Collaboration
Work closely with designers, video producers, and marketing teams; Contribute ideas for creative concepts, content series, campaigns, and brand moments; Collaborate in a flat organization
Communication Scope
Excellent command of English; Clarity in writing; Emotional impact in writing
Applying for this Senior Bahasa Melayu Copywriter role?
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