RateHawk
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SeniorB2BFunnelStrategy&AutomationManager
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“Senior B2B Funnel Strategy & Automation Manager at RateHawk. Skills: Funnel strategy, Automation, B2B marketing. Own end-to-end partner acquisition, activation, and retention funnel. Design, implement, and continuously optimize lifecycle funnels and”
What You'll Achieve.
Ensuring scalable growth across acquisition channels and partner segments; Reduce acquisition costs; Improving long-term partner value
Industry & Context.
Identify funnel inefficiencies; Implement scalable process or automation improvements
What They're Looking For.
Must Have
Proven experience in designing and optimizing end-to-end acquisition, activation, or retention funnels in a B2B environment, Hands-on experience with CRM and marketing automation platforms, CRM experience working with triggered communications, Experience working with customer segmentation models, Demonstrated ability to identify funnel inefficiencies and implement scalable process or automation improvements, Experience collaborating cross-functionally with Performance Marketing, Commercial/Sales, Product, and Data teams, Ability to translate business needs into automation logic, lifecycle journeys, and scalable partner engagement processes, Experience in designing and running A tests across lifecycle or onboarding journeys, Experience working with ABM campaigns, English - B2
Nice to Have
understanding of lifecycle marketing, onboarding journeys, and partner/customer activation mechanics
What You'll Do.
Own end-to-end partner acquisition
and continuously optimize lifecycle funnels and
Implement automated and assisted onboarding flows
Implement segment-specific lifecycle journeys
Ensure structural alignment between marketing initiatives
Partner with Performance Marketing
Improve lead nurturing and conversion
Ensure effective operational handover between marketing and commercial
Drive CAC/LTV optimization initiatives
Identify funnel inefficiencies
Implement scalable automation and lifecycle strategies
Own and evolve HubSpot lead scoring
Ensure alignment with Sales and Commercial Operations
Drive continuous optimization of partner lead management processes
How You'll Work.
Team & Collaboration
Performance Marketing; Commercial; Product; Pricing teams; Sales; Commercial Operations; Data teams
Full Job Description
* Own the end-to-end partner acquisition, activation, and retention funnel strategy and execution, ensuring scalable growth across acquisition channels and partner segments. * Design, implement, and continuously optimize lifecycle funnels and partner journeys across marketing and commercial touchpoints. This includes automated and assisted onboarding flows (e.g., self-onboarding, call-center–supported activation) as well as segment-specific lifecycle journeys (e.g., Longtail automation). * Ensure structural alignment between marketing initiatives, partner routing logic, performance tactics, and downstream commercial follow-up across the funnel to enable seamless progression from acquisition to activation. * Partner with Performance Marketing, Commercial, Product, and Pricing teams to implement funnel journeys, improve lead nurturing and conversion, and ensure effective operational handover between marketing and commercial ownership. * Drive CAC/LTV optimization initiatives by identifying funnel inefficiencies and implementing scalable automation and lifecycle strategies that reduce acquisition costs while improving long-term partner value. * Own and evolve HubSpot lead scoring, routing logic, ICP definition, and lifecycle automation frameworks, ensuring alignment with Sales and Commercial Operations and driving continuous optimization of partner lead management processes. **Requirements** * Proven experience in designing and optimizing end-to-end acquisition, activation, or retention funnels in a B2B environment. * Strong understanding of lifecycle marketing, onboarding journeys, and partner/customer activation mechanics. * Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot). * CRM experience working with triggered communications. * Experience working with customer segmentation models (e.g., ICP, behavioral segmentation, value-based segmentation such as Share of Wallet) to drive differentiated lifecycle strategies. * Demonstrated ability
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