Pfizer
healthcare
SeniorAssociate,WebAnalytics
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“Senior Associate, Web Analytics at Pfizer. Skills: Web analytics, Content intelligence, Analytics, Reporting, Collaboration. Support delivery of web analytics and creative reporting. Track and ensure timely delivery of Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs)”
What You'll Achieve.
Enhance Pfizer's digital presence; Contribute to the detailed process of report delivery; Ensure quality assurance; Timely distribution; Maintain smooth operational processes; Facilitate on-time presentations; Promptly responding to data inquiries; Achieve objectives through meticulous attention to detail and dedication to efficient workflows; Significant impact on Pfizer's digital marketing efforts; Contribute to the company's transformation; Help shape its digital presence as a leading healthcare organization; Provide insights and recommendations to improve the user journey and optimize website performance; Provide insights and recommendations to drive data-informed decision-making
Industry & Context.
Acumen for analyzing data sets and providing actionable insights for executive decision making.; Creative, innovative problem solver who leads with insights derived from data.
Requires 2 -3 days per week from site, Permanent work authorization in the United States
What They're Looking For.
Must Have
Bachelor's degree in a related field (e.g., Marketing, Business, Data Science) with at least 2+ years of OR a master's OR an associate's degree with 6+ years of OR a high school diploma (or equivalent) and 8+ years of relevant experience., Prior experience within the pharmaceutical, healthcare, or a related life sciences industry and in their assigned line of business., Familiarity with data-driven media planning and buying approaches., Acumen for analyzing data sets and providing actionable insights for executive decision making., collaboration skills and the ability to work effectively with cross-functional teams., Ability to contribute to cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery., writing, presentation, and influencing skills., Ability to thrive under pressure, take accountability, and meet deadlines, attention to detail., Excellent listening, time management, organizational and interpersonal skills., Demonstrated ability to work in a team environment., Exceptional interpersonal skills., Creative, innovative problem solver who leads with insights derived from data., Experience with Microsoft tools such as Word, PowerPoint, Excel, Teams., Team player, flexible, adaptable, energized and ready to roll of their sleeves to help create this new function within Media Measurement!, permanent work authorization in the United States
Nice to Have
1 year or more years’ experience in web analytics in a professional environment is preferred., Adobe Analytics (preferred), Adobe Tag Manager, A testing platforms, MTA tools, Dynamic Creative Optimization, AI products
What You'll Do.
Support delivery of web analytics and creative reporting
Track and ensure timely delivery of Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs)
Create & oversee website business requirements for analytics
Oversee UAT with agency & cross-functional team
Maintain SDR to provide Digital for implementation
Liaison with media & digital on 3rd party tagging
Work with Publicis to apply eVars
etc. to Adobe Analytics
Contribute to user experience (UX) related analyses
Field ad hoc analytic questions
Support colleagues in use of dashboards
Track agency activities
Ensure timely updates of reporting dashboards
Support quality assurance (QA) checks on dashboards and other analytic updates
Support web and creative test and learn programs
Consult with leadership team to understand and meet their reporting needs
Stay up to date with industry trends and best practices in web analytics
How You'll Work.
Team & Collaboration
Exceptional cross-functional collaboration skills; Closely collaborate with key business partners both internally and externally; Collaboration with Media Measurement colleagues and agency partners; Oversee UAT with agency & cross-functional team; Contribute to cross-functional and cross-business projects and initiatives; Demonstrated ability to work in a team environment
Communication Scope
Writing skills; Presentation skills; Influencing skills; Excellent listening skills
Process & Methodology
Ability to contribute to cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
Full Job Description
**ROLE SUMMARY** The Senior Associate, Web Analytics and Content Intelligence will play a critical role within Pfizer's Media Measurement department. They will be responsible for supporting the development and implementation of web analytics and content intelligence analyses to enhance Pfizer's digital presence. Successful performance in this role requires exceptional cross-functional collaboration skills, as the Senior Associate will closely collaborate with key business partners both internally and externally. They will contribute to the detailed process of report delivery, including defining specifications, ensuring quality assurance, and timely distribution. The Senior Associate will also be responsible for maintaining smooth operational processes, facilitating on-time presentations, and promptly responding to data inquiries. Their meticulous attention to detail and dedication to efficient workflows will be instrumental in achieving these objectives. This position presents a unique opportunity to have a significant impact on Pfizer's digital marketing efforts. The Senior Associate will contribute to the company's transformation and help shape its digital presence as a leading healthcare organization. **ROLE RESPONSIBILITIES** * Support delivery of web analytics and creative reporting for their line of business including: · Track and ensure timely delivery of Monthly Business Reviews (MBRs) and Quarterly Business Reviews (QBRs). * Collaboration with Media Measurement colleagues and agency partners to ensure web and creative reporting effectively integrates into end-to-end reviews of media campaign performance reports. * Create & oversee website business requirements for analytics, & tagging · Oversee UAT with agency & cross-functional team * Maintain SDR to provide Digital for implementation * Liaison with media & digital on 3rd party tagging * Work with Publicis to apply eVars, etc. to Adobe Analytics * Contribute to user experience (UX) related analyses, provid
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