WPP Media

Marketing and Advertising

SeniorAssociate,Programmatic

$75–110k ~AI est. Kuala Lumpur, Kuala Lumpur, Malaysia Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Associate, Programmatic at WPP Media. Skills: Programmatic, Digital marketing. Ensure campaigns run smoothly. Work with Client Growth team”

What You'll Achieve.

Deliver transformational growth

Industry & Context.

Marketing and Advertising
Problems you'll solve

Analytical skills; Optimisation insights

What They're Looking For.

Must Have

1-2 years professional experience, Digital marketing agency experience, Ad network experience, Digital media company experience, Experience managing digital ad campaigns

Nice to Have

Understanding of programmatic buying, DSP/SSP knowledge, RTB knowledge, Ad exchange knowledge, DMP knowledge, Audience targeting knowledge

What You'll Do.

Ensure campaigns run smoothly

Work with Client Growth team

Handle day to day trafficking

Handle campaign setup

Handle operational requests

Monitor campaigns for delivery

Monitor campaigns for pacing

Report anomalies to Director

Monitor daily report dashboard

Monitor weekly report dashboard

Monitor month end report dashboard

Include commentaries on reports

Include optimisation insights

Include optimisation strategies

Communicate with agency teams

How You'll Work.

Team & Collaboration

Programmatic team; Client Growth team; Agency teams

Communication Scope

Written English; Spoken English

Full Job Description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. What your day job looks like at WPP Media: Work within the Programmatic team to ensure all campaigns run smoothly and work with Client Growth team closely Handle day to day trafficking, campaign setup & operational requests Closely monitor all campaigns to ensure the delivery and pacing is on track, report any anomalies to the Director. Responsible for monitoring the daily, weekly and month end report dashboard and include commentaries and optimisation insights & strategies when necessary Communicate with agency teams as necessary on campaign-related matters What you’ll bring: 1-2 years professional experience with digital marketing agency, ad network or other digital media company. Knowledge along with a passion for digital. Experienced in leveraging AI to work more efficiently Result-oriented with strong communication and analytical skills. Ability to work both independently and under supervision once objectives have been set. Ability to work within a fast-paced deadline driven environment. Experience managing digital ad campaigns across various channels Applied knowledge of 3rd party ad serving, website tracking and associated technologies Understanding of programmatic buying, including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting will be a bonus. Good command in written and spoken English Proficiency on Microsoft

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