Horizon Media
media
SeniorAssociate,Programmatic
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optimal for Mid candidates.
“Senior Associate, Programmatic at Horizon Media. Skills: programmatic media planning, in-platform platform set up and optimization, Analytical Planning, Tactical translation, Optimization, Negotiation, Bidding. lead the creation of tactical programmatic media plans. oversee in-platform platform set up and optimization”
Industry & Context.
Analytical Planning; Use reporting to make analytical decisions that lead to key tactical and audience approaches as seen in plan formulation; mapping analytical insights to plan development, measurement approach and optimization plan
What They're Looking For.
Must Have
At least 2 years of in-platform programmatic experience, Advanced user of at least two DSPs (The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo.), Advanced ability in Microsoft Excel
Nice to Have
Experience mentoring junior employees is preferred, influencing strategic decisions a big plus
What You'll Do.
lead the creation of tactical programmatic media plans
oversee in-platform platform set up and optimization
Use reporting to make analytical decisions that lead to key tactical and audience approaches as seen in plan formulation
articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created
collaborating with Associates on the in-platform campaign set up and tracking and tagging details for campaign plan success
Step in to help with campaign optimizations as necessary in balancing bandwidth needs of your team members and pod of accounts
Lean in on negotiations with publishers and platforms to get the most out of the partners we’re tapping into and the ways in which they’re pricing and making their solutions accessible to us
Work with Associates to craft a thoughtful plan for bid adjustments and optimization levers in anticipation of how the campaign will perform
How You'll Work.
Team & Collaboration
collaborating with Associates on the in-platform campaign set up and tracking and tagging details for campaign plan success; Step in to help with campaign optimizations as necessary in balancing bandwidth needs of your team members and pod of accounts; Work with Associates to craft a thoughtful plan for bid adjustments and optimization levers in anticipation of how the campaign will perform; Ensure intrateam alignment on all critical details and understanding; work closely with Associates, Assistants and Interns to provide training and onboarding
Communication Scope
Clear Communication; articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created; See around corners to anticipate where confusion could arise; Recognize opportunities to talk about what your campaigns are doing that is noteworthy and thoughtful in order to be able to help other teams and verticals with consideration for what might work for them
Process & Methodology
parallel path and work across multiple workstreams and clients at the same time
Full Job Description
_**Job Description**_ Company Overview At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus. Job Summary The role of **Senior Associate, Programmatic** seeks a strong programmatic media planner with hands-on-keyboard experience to lead the creation of tactical programmatic media plans and oversee in-platform platform set up and optimization. This role is critical to make sure that the distinguished subject matter expertise of our programmatic capability is able to be effectively translated into tactical application. Main Duties and Responsibilities **60% Strategic Planning & Optimizations** * Analytical Planning: Use reporting to make analytical decisions that lead to key tactical and audience approaches as seen in plan formulation. * Tactical translation: Be able to articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created. * Platform fluency: Exhibit proficiency in collaborating with Associates on the in-platform campaign set up and tracking and tagging details for campaign plan success. * Optimization backup: Step in to help with campaign optimizations as necessary in balancing bandwidth needs of your team members and pod of accounts. * Negotiation input: Lean in on negotiations with publishers and platforms to get the most out of the partners we’re tapping into and the ways in which they’re pricing a
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