Razorpay Software Private Limited
Financial Technology
SeniorAssociate,GrowthMarketing
Neural analysis suggests this role is
optimal for Mid candidates.
“Senior Associate, Growth Marketing at Razorpay Software Private Limited. Skills: CRM, Lifecycle Marketing, Growth Marketing, MoEngage. Own end-to-end CRM lifecycle journeys. Build and optimize behavior-based journeys”
What You'll Achieve.
improve activation, retention, and engagement; improve customer lifecycle outcomes; Activation Rate; MTU Conversion; Retention; Revival Rate; GMV Churn
Industry & Context.
analytical and problem-solving skills
What They're Looking For.
Must Have
3–6 years of experience in CRM, Lifecycle Marketing, Growth Marketing, or Retention Marketing, Minimum 2+ years of hands-on experience owning CRM journeys end-to-end, expertise in MoEngage (Mandatory), Experience building multi-step, event-triggered CRM journeys, understanding of customer segmentation, cohort analysis, A testing, and funnel analysis, Hands-on exposure to AI/LLM tools or AI-powered workflows in production, analytical and problem-solving skills
Nice to Have
Experience in Fintech / Payments / SaaS / PLG businesses, Familiarity with SQL or BI tools (Metabase, Looker, Superset), Experience with API/webhook-triggered campaigns, Prior experience in a fast-paced startup environment
What You'll Do.
Own end-to-end CRM lifecycle journeys
Build and optimize behavior-based journeys
Manage merchant lifecycle stages
Design trigger-based communication journeys
Analyze customer behavior
Translate customer insights into CRM interventions
Leverage AI/LLM tools
How You'll Work.
Team & Collaboration
Work with Product, Analytics, Brand, and Growth teams
Full Job Description
Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution. Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow. From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia. Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently. Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region. We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventu
Applying for this Senior Associate, Growth Marketing role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Razorpay Software Private Limited?
Real rants from real employees. Read before you apply.