Razorpay Software Private Limited

Financial Technology

SeniorAssociate,GrowthMarketing

Payments
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Senior Associate, Growth Marketing at Razorpay Software Private Limited. Skills: CRM, Lifecycle Marketing, Growth Marketing, MoEngage. Own end-to-end CRM lifecycle journeys. Build and optimize behavior-based journeys”

What You'll Achieve.

improve activation, retention, and engagement; improve customer lifecycle outcomes; Activation Rate; MTU Conversion; Retention; Revival Rate; GMV Churn

Industry & Context.

Financial Technology
Problems you'll solve

analytical and problem-solving skills

What They're Looking For.

Must Have

3–6 years of experience in CRM, Lifecycle Marketing, Growth Marketing, or Retention Marketing, Minimum 2+ years of hands-on experience owning CRM journeys end-to-end, expertise in MoEngage (Mandatory), Experience building multi-step, event-triggered CRM journeys, understanding of customer segmentation, cohort analysis, A testing, and funnel analysis, Hands-on exposure to AI/LLM tools or AI-powered workflows in production, analytical and problem-solving skills

Nice to Have

Experience in Fintech / Payments / SaaS / PLG businesses, Familiarity with SQL or BI tools (Metabase, Looker, Superset), Experience with API/webhook-triggered campaigns, Prior experience in a fast-paced startup environment

What You'll Do.

Own end-to-end CRM lifecycle journeys

Build and optimize behavior-based journeys

Manage merchant lifecycle stages

Design trigger-based communication journeys

Analyze customer behavior

Translate customer insights into CRM interventions

Leverage AI/LLM tools

How You'll Work.

Team & Collaboration

Work with Product, Analytics, Brand, and Growth teams

Full Job Description

Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution. Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow. From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia. Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently. Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region. We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventu

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