WPP Media
Media
SeniorAssociate,Clients
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“Senior Associate, Clients at WPP Media. Skills: Client Servicing, Campaign Management, Advertising Strategy. Manage advertising needs end to end. Develop client relationships”
What You'll Achieve.
Meet client expectations; Exceed client expectations; Deliver transformational growth; Deliver exceptional value
Industry & Context.
Problem-solving; Analytical; Data-driven decision making
What They're Looking For.
Must Have
2 years of experience in media, Proven track record managing client accounts, Proven track record managing campaigns end to end, Experience in the Singapore market, Ability to work independently, Ability to contribute effectively as part of a team, Proficiency in using analytics tools, Ability to interpret and present data findings, Analytical abilities, Problem-solving abilities, Data-driven approach to campaign planning, Data-driven approach to campaign management, Data-driven approach to campaign optimization
Nice to Have
Experience supporting and mentoring junior team members, Experience with biddable/digital channels, Experience with non-biddable/non-digital channels, Experience developing integrated, cross-channel strategies
What You'll Do.
Manage advertising needs end to end
Develop client relationships
Maintain client relationships
Understand client business goals
Translate goals into advertising strategies
Oversee campaign lifecycle
Develop initial strategy
Develop initial planning
Mentor junior team members
Develop client strategies
Define campaign objectives
Align advertising strategies with business goals
Contribute to account planning
Develop advertising strategies
Analyse performance metrics
Make data-backed decisions
Enhance campaign effectiveness
Determine appropriate budgets
Allocate resources effectively
Optimize campaign performance
Optimize client investment
Lead campaign implementation
Ensure accurate setup
Ensure quality control
Support junior associates
Manage campaign budgets
Track spending meticulously
Ensure client transparency
Identify budget discrepancies
Resolve budget discrepancies
Collaborate with internal teams
Ensure seamless campaign execution
Support junior team members
Mentor junior team members
Elevate team performance
Monitor campaign performance
Optimize campaign performance
Identify areas for improvement
Enhance campaign performance
Identify deeper trends
Design A/B testing initiatives
Lead A/B testing initiatives
Identify effective campaign elements
Optimize for conversions
Optimize for engagement
Share learnings across team
Develop regular reports
Communicate campaign performance
Communicate strategic recommendations
Tailor narrative to stakeholders
Analyse campaign data
Identify opportunities
Identify areas for improvement
Provide strategic recommendations
Inform future campaigns
Inform account growth
How You'll Work.
Team & Collaboration
Internal teams; Creative teams; Analytics teams; Junior team members
Communication Scope
Client communication; Client presentations; Reporting
Full Job Description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary and Impact We are looking for a highly motivated and experienced Senior Associate to join the WPP Media Clients Team. As the primary point of contact for a portfolio of clients, you will manage their advertising needs end to end across all channels (may include digital/non-digital or biddable/non-biddable). Your primary responsibilities will include developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will independently oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization, while also contributing to the mentoring and development of junior team members. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. Through meticulous planning, continuous performance analysis, and strategic leadership, you will drive successful outcomes and deliver exceptional value to our clients. Skills and Experience What you will do: Client Relationship & Servicing: Client Champion: Proactively communicate with clients, providing regular updates on campaign performance, industry trends, and new opportunities. Independently manage client expectations and ensure high levels of satisfaction with
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