Capital One
Financial Services
SeniorAssociate,BusinessAnalyst-Marketing,COBT
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“Senior Associate, Business Analyst - Marketing, COBT at Capital One. Skills: Marketing strategy, Performance analytics, Customer engagement. Assess ROI of different channels. Develop perspective on GTM strategy”
What You'll Achieve.
Drive cardmember engagement; Drive spend growth; Deliver performance-driven marketing strategy; Increase product usage; Position for success in market; Drive impact short and long term; Execute agenda end-to-end; Improve customer experiences; Impact the bottom line
Industry & Context.
Problem solver; Data-driven decision making; Independent curiosity; Strategic skills; Analytical skills
What They're Looking For.
Must Have
High level of initiative and ownership, Ability to coordinate efforts across diverse functional groups, Ability to self-direct, Ability to task switch, Succinct, focused written and verbal communication skills, Marketing analytics practitioner, Problem solver, Data-driven decision making, High degree of comfort with data analysis in SQL, Independent curiosity to understand the “why” behind the data, Collaboration & influence, Ability to productively partner with a wide variety of teams, Results-oriented, Focuses on driving impact, Able to drive and execute an agenda end-to-end, Team player, Helps us achieve more than the sum of our parts, Collaborating effectively with others, Encouraging an inclusive culture with diverse teammates, Creative thinking, Creativity, Able to think outside the box, Customer obsession, Consistent customer-first thinking, Seeking to understand the customer through available data, Bias toward action on improving our customer experiences, Apply strategic and analytical skills, Team with world-class professionals, Develop and test strategies, Collaborative environment, Values your insight, Encourages you to take on new responsibility, Promotes continuous learning, Rewards innovation, Identify business challenges and opportunities for improvement, Solve for them using analysis, Make strategic or tactical recommendations
What You'll Do.
Assess ROI of different channels
Develop perspective on GTM strategy
Build triggered messaging campaigns
Develop holistic strategy
Refine COBT positioning
Refine customer-facing claims
Support COBT marketing partners in execution
Support performance analysis of specific campaigns
Build out specific customer segments
Identify targeted treatment opportunities
Deeply understand the target audience
Validate product positioning
Act as the voice of the customer
Act as the voice of Capital One Business
Serve as lead point of contact
Champion marketing goals
Increase product usage
Understand how competitors are evolving strategies
Build strategies for market success
Develop event strategy
Execute event strategy
Identify business challenges
Identify opportunities for improvement
Solve for business challenges
Solve for business opportunities
Make strategic recommendations
Make tactical recommendations
How You'll Work.
Team & Collaboration
Diverse functional groups; COBT Marketing teams; COBT/Small Business Card marketing; COBT strategy; Insights team; Card teams; Field teams; Marketing teams; Sponsorships team; Cross-functional teams
Communication Scope
Written communication; Verbal communication; Storytelling
Full Job Description
Senior Associate, Business Analyst - Marketing, COBT At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we can change banking for good. Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, as part of the Premium Products and Experiences (PPX) team, is one of the fastest-growing parts of the business, having seen exponential growth, and has an ambition to maintain that growth. The Strategy and Growth team is focused on driving multifaceted strategies to drive cardmember engagement and spend growth on the platform through various marketing initiatives to existing and prospective users. We are looking for a Marketing Senior Analyst to join our team to support building and delivering a performance-driven marketing strategy. The role will be responsible for supporting COBT’s go to market strategy \- including leading analysis of our marketing strategy across different customer segments, proprietary/external channels, positioning/messaging, and treatments. In addition to supporting the build of COBT’s holistic marketing strategy, you will act as the key liaison between COBT/Small Business Card (SBC) marketing, COBT strategy to drive ideation and execution of various offers. Of particular focus is
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