ODK Media
Marketing and Advertising
SeniorAssociate,AdOperations&DemandPartnerships
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“Senior Associate, Ad Operations & Demand Partnerships at ODK Media. Skills: Ad Operations, Programmatic Demand Partnerships, Google Ad Manager (GAM), SpringServe, Excel, SQL. Own the ad-tech stack: Configure, manage, and optimize Google Ad Manager (GAM) and SpringServe for all Vietnam market inventory.. Inventory & yield management: Set up ad units, pricing rules, deal structures, and yield optimization strategies across programmatic and direct-sold channels.”
What You'll Achieve.
Scale our advertising operations in Vietnam; Drive consistent revenue growth in the Vietnam market; Ensure flawless programmatic delivery across our CTV and OTT inventory; Meet delivery targets, pacing benchmarks, and client KPIs; Drive spend on ODK's Vietnam inventory; Develop direct-sold and programmatic demand pipelines; Execute against Vietnam revenue targets
Industry & Context.
Technical troubleshooting; Diagnose and resolve delivery discrepancies, pacing issues, latency problems, and reporting mismatches
What They're Looking For.
Must Have
5+ years in digital advertising with a emphasis on ad operations, programmatic platform management, or ad-tech, Hands-on, expert-level experience with Google Ad Manager (GAM) and SpringServe, Demonstrated experience identifying, connecting with, and activating programmatic demand partners — DSPs, trading desks, or programmatic-first agencies, Advanced proficiency in Excel, SQL, and at least one BI tool (Looker, Tableau, or equivalent), Proven ability to operate autonomously in a fast-moving, entrepreneurial environment with limited local management oversight, Business-level English (written and verbal), Bachelor's degree in Business, Marketing, IT, Computer Science, or a related field
Nice to Have
Direct experience in CTV or OTT environments, Experience with CTV/OTT platforms, smart TV ecosystems, or FAST channels, Existing network within the Vietnamese advertising, agency, or programmatic ecosystem, Familiarity with major demand-side platforms such as The Trade Desk, DV360, MediaMath, or regional Vietnamese DSPs, Vietnamese fluency
What You'll Do.
Own the ad-tech stack: Configure
and optimize Google Ad Manager (GAM) and SpringServe for all Vietnam market inventory.
Inventory & yield management: Set up ad units
and yield optimization strategies across programmatic and direct-sold channels.
Technical troubleshooting: Diagnose and resolve delivery discrepancies
and reporting mismatches with urgency and precision.
Programmatic infrastructure: Configure SSP/DSP integrations
header bidding setups
programmatic guaranteed) in coordination with global tech teams.
Data & reporting: Build and maintain dashboards and performance reports using Excel
and BI tools. Deliver actionable insights to internal stakeholders and partners.
Full campaign lifecycle: Own campaign setup
and final reporting for all Vietnam market campaigns.
Performance delivery: Ensure campaigns meet delivery targets
and client KPIs — proactively flagging and resolving issues before they escalate.
Client & partner communication: Serve as the operational point of contact for agency and advertiser partners on active campaigns.
Process & documentation: Build scalable operational workflows and internal documentation to support team growth.
and activate programmatic demand partners — including DSPs (The Trade Desk
and regional platforms)
and programmatic agencies — to drive spend on ODK's Vietnam inventory.
Develop and manage PMP deals
programmatic guaranteed arrangements
and preferred deal structures with demand partners.
Build and maintain relationships with media agencies and brand-direct advertisers in the Vietnam market to develop direct-sold and programmatic demand pipelines.
Work with global leadership to set and execute against Vietnam revenue targets across programmatic and direct channels.
Translate technical platform capabilities (SSP features
deal structures) into compelling partner pitches — closing the gap between ops knowledge and commercial conversations.
Act as the primary operational and commercial owner for all advertising activity in the Vietnam market.
Manage relationships with ad-tech vendors
measurement providers
and platform partners to maintain system reliability and operational efficiency.
Monitor the Vietnamese programmatic and CTV landscape — tracking competitive activity
and emerging partnership opportunities.
Ensure all operations align with Vietnamese advertising regulations and ODK's global standards.
How You'll Work.
Team & Collaboration
Partner with global Product, Analytics, and Sales teams to align local execution with global platform standards and roadmap.; Feed Vietnam market insights back to global leadership to inform product development, pricing strategy, and supply partnerships.; Contribute to scalable operational frameworks that can be replicated across other markets.
Communication Scope
Business-level English (written and verbal); Client & partner communication; Commercial conversations
Full Job Description
### Position Overview ODK Media is seeking a Senior Associate, Ad Operations & Demand Partnerships to own and scale our advertising operations in Vietnam. This is a technically grounded, hands-on role for an ad ops professional who has built and managed programmatic infrastructure — and who also brings direct experience identifying, connecting, and activating demand partners in the market. The core of this role is operational excellence: owning the ad-tech stack, managing end-to-end campaign execution, and ensuring flawless programmatic delivery across our CTV and OTT inventory. On top of that foundation, the right candidate will independently develop and manage demand partnerships — focusing on programmatic DSP relationships, agency connections, and direct advertiser engagement — to drive consistent revenue growth in the Vietnam market. ### Roles & Responsibilities ### 1\. Ad Tech & Platform Operations (Primary Focus) * Own the ad-tech stack: Configure, manage, and optimize Google Ad Manager (GAM) and SpringServe for all Vietnam market inventory. * Inventory & yield management: Set up ad units, pricing rules, deal structures, and yield optimization strategies across programmatic and direct-sold channels. * Technical troubleshooting: Diagnose and resolve delivery discrepancies, pacing issues, latency problems, and reporting mismatches with urgency and precision. * Programmatic infrastructure: Configure SSP/DSP integrations, header bidding setups, and deal IDs (PMP, programmatic guaranteed) in coordination with global tech teams. * Data & reporting: Build and maintain dashboards and performance reports using Excel, SQL, and BI tools. Deliver actionable insights to internal stakeholders and partners. ### 2\. End-to-End Campaign Management * Full campaign lifecycle: Own campaign setup, trafficking, QA, pacing, optimization, and final reporting for all Vietnam market campaigns. * Performance delivery: Ensure campaigns meet delivery targets, pacing benchmarks, and client
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