DailyPay
worktech
SeniorAssociate,AccountBasedMarketing
“Senior Associate, Account Based Marketing at DailyPay. Skills: Account Based Marketing, intent data, demand generation. Run the Always-On ABM Engine: Manage intent-based plays through Common Room to identify and engage in-market accounts in real-time.. Connect Intent to Pipeline: Directly support the growth of new upmarket pipeline by ensuring buying signals are translated into immediate action and measurable revenue impact.”
What You'll Achieve.
scaling our reach by using intent data to identify, engage, and convert in-market buyers; turning account and contact signals into actionable sales plays; ensuring our upmarket campaigns drive consistent and measurable pipeline growth; Directly support the growth of new upmarket pipeline by ensuring buying signals are translated into immediate action and measurable revenue impact.
Industry & Context.
What They're Looking For.
Must Have
3-5+ years of experience in B2B marketing, with a focus on ABM or demand generation, Highly organized, data-driven and detail oriented, understanding of ABM principles and best practices, Experience executing digital media campaigns, Excellent written and verbal communication skills, Ability to work independently and as part of a team
Nice to Have
Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)
What You'll Do.
Run the Always-On ABM Engine: Manage intent-based plays through Common Room to identify and engage in-market accounts in real-time.
Connect Intent to Pipeline: Directly support the growth of new upmarket pipeline by ensuring buying signals are translated into immediate action and measurable revenue impact.
Route Signals to the Right Owners: Monitor buying signals and orchestrate notifications when assigned accounts show meaningful activity
ensuring no opportunity is missed.
Support Campaign Execution at Scale: Provide critical execution support to build and launch larger 1: few Industry campaigns to broaden our market coverage.
Maintain ABM Systems & Reporting: Collaborate closely with Marketing Ops and Rev Ops to manage segmentation
and tracking to ensure full visibility into ABM and intent data performance.
How You'll Work.
Team & Collaboration
Sales Collaboration; Collaborate closely with Marketing Ops and Rev Ops to manage segmentation, automation, and tracking to ensure full visibility into ABM and intent data performance.
Communication Scope
Communication & Collaboration; Excellent written and verbal communication skills
Process & Methodology
Project management skills
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