Burson
Communications
SeniorArtDirector
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Art Director at Burson. Skills: Earned-first campaigns, Creative platforms, Brand storytelling, Client management. Lead campaign development. Lead campaign delivery”
Industry & Context.
What They're Looking For.
Must Have
Proven experience leading creative campaigns, Experience managing medium to large clients, Understanding of earned-first thinking, Integrated marketing experience, Confident presenter, Ability to influence clients, Experience managing senior creatives, Experience mentoring talent, Commercial acumen, Budgeting experience, Scoping experience, Resourcing experience, Revenue awareness, Deep knowledge of social platforms, Hands-on expertise Adobe Creative Suite, Hands-on expertise Microsoft Office
Nice to Have
Bilingual Arabic & English
What You'll Do.
Lead campaign development
Lead campaign delivery
Develop creative platforms
Define creative strategy
Guide teams to outputs
Build campaign proposals
Present campaign proposals
Sell campaign proposals
Manage medium clients
Strengthen client relationships
Collaborate with Studio teams
Collaborate with Creative Strategy teams
Collaborate with Production teams
Lead creative production
Contribute to new business
Contribute to award entries
Contribute to case studies
Support Studio targets
Support Studio reputation
How You'll Work.
Team & Collaboration
Studio teams; Creative Strategy teams; Production teams; Internal stakeholders
Communication Scope
Client presentations; Internal presentations; Selling proposals
Process & Methodology
Budgeting, Scoping, Resourcing
Full Job Description
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. More about the role: The Burson Studio is a team of over 40 creatives, art directors, designers, content creators, producers and videographers. As a Senior Art Director, you'll take a strategic and accountable approach to developing and delivering high quality impactful work and campaigns with teams, managing agency relationships and building client relationships. You'll also possess a strong understanding of the earned-first approach and have the ability to craft campaigns with impactful brand storytelling. What you'll do: Lead the development and delivery of earned-first campaigns and creative platforms, from brief through to presentation and production Take and shape client briefs, defining clear creative strategy and guiding teams to high-quality outputs Build, present, and sell cohesive treatments and 360° campaign proposals Independently manage medium to large clients, strengthening relationships and driving organic growth Collaborate with Studio, Creative
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