SeniorApplicationConsultant

The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica. This role serves as a subject matter expert on campaigns and campaign platforms, and provides guidance and oversight to other campaign resources. This role is able to provide direction and guidance on integration of marketing technologies and tools. **Job Description:** We are seeking a talented and motivated Campaign Developer with strong Salesforce Marketing Cloud expertise to join our dynamic team. In this role, you’ll play a key part in helping clients create highly personalized, data-driven customer journeys and CRM campaigns. Collaborating with marketing teams, data specialists, and designers, you’ll develop, implement, and optimize multi-channel campaigns within the Salesforce ecosystem that drive customer engagement and business growth. You’ll primarily work with **Salesforce Marketing Cloud,** including Journey Builder, Automation Studio, Email Studio, and Data Extensions. **Key Responsibilities:** **Campaign Development:** Design, build, and implement automated customer journeys and CRM campaigns within Salesforce Marketing Cloud that deliver impactful results. **Execution & Optimization:** Execute campaigns, monitor performance, and continuously optimize workflows, segmentation, and personalization to maximize efficiency and effectiveness. **Testing & Troubleshooting:** Conduct comprehensive testing, manage quality control, troubleshoot technical and data-related issues, and refine processes to ensure seamless campaign delivery. **Collaboration:** Partner with cross-functional teams including strategists, analysts, developers, and designers to ensure campaigns meet client expectations and are delivered to the highest standards. **Continuous Improvement:** Stay up to date with Salesforce Marketing Cloud capabilities, releases, and best practices, incorporating new techniques and technologies to improve campaign automati