Naked Wines
Wine
SeniorAnalyticsImplementationEngineer
“Senior Analytics Implementation Engineer at Naked Wines. Skills: GA4, GTM, Data Layer, SQL. Own web analytics tracking stack. Act as technical authority for tag firing”
Industry & Context.
Rigorous approach to data quality; Root-cause tracking gaps; Lead investigations into cross-tool discrepancies
What They're Looking For.
Must Have
Proven experience in a technical digital analytics or implementation engineering role, Deep, hands-on mastery of GA4, Deep, hands-on mastery of GTM (both client-side and server-side), Understanding of dataLayer design, Understanding of event-driven tracking patterns, Translating complex business requirements into clean event schemas, Hands-on experience implementing analytics within a Shopify Plus environment, Navigating Shopify Plus dataLayer, Navigating Shopify Plus theme architecture, Navigating Shopify Plus checkout tracking constraints, Competency with BigQuery, Writing SQL to validate, transform, and reconcile raw event-level data from the GA4 BigQuery export schema, Elite debugging skills using GA Debugger, Elite debugging skills using Tag Assistant, Elite debugging skills using Chrome DevTools, Exceptional stakeholder management skills, Ability to explain technical tracking, privacy, and attribution concepts simply to commercial and marketing teams
Nice to Have
Familiarity with HTML/CSS, Familiarity with front-end development practices, Exposure to Looker, Exposure to advanced data visualisation tools
What You'll Do.
Own web analytics tracking stack
Act as technical authority for tag firing
Act as technical authority for event delivery
Act as technical authority for dataLayer contract
Maintain and optimise server-side conversion APIs
Drive high Event Match Quality (EMQ) scores
Harden identifier coverage
and implement structured dataLayer schemas
Author precise technical specifications
Partner with Data Engineering on GA4 BigQuery export pipeline
Preserve event-level fidelity for unified reporting
Define data standards
Build automated validation frameworks
Build anomaly alerting
Lead investigations into cross-tool discrepancies
Drive adoption of web analytics platform
Run role-specific training
Build self-serve documentation
Empower teams to become confident operators
Support analytics engineering function across full stack
How You'll Work.
Team & Collaboration
Partner with Data Engineering; Collaborative Communication; Explain technical concepts to commercial and marketing teams
Communication Scope
Communication skills needed to embed analytics into decision-making; Collaborative Communication; Explain technical tracking, privacy, and attribution concepts simply
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