Tripadvisor
SeniorAnalyst,SEMBidding
“Senior Analyst, SEM Bidding at Tripadvisor. Skills: SEM bidding, Data analysis, AI tools. Produce original analyses to optimize SEM bidding strategies. Implement improvements to automated paid marketing systems”
What You'll Achieve.
Maximize revenue; Improve performance; Ensure objectives are met
Industry & Context.
Identify problem areas; Troubleshoot systems
What They're Looking For.
Must Have
Bachelor's degree in Business / Maths / Statistics or a related quantitative field, 2+ years experience working in a data analytics position, Expertise in interrogating data using SQL, Understanding of statistical analysis techniques
Nice to Have
Prior exposure to Paid Search, Prior exposure to Bidding, Prior exposure to Marketing KPIs
What You'll Do.
Produce original analyses to optimize SEM bidding strategies
Implement improvements to automated paid marketing systems
Execute measurement tests and experiments
Apply analytical techniques to measure SEM spend return
Collaborate with cross-functional teams
Measure and manage paid search program performance
Help the team adopt AI
Find real-world applications for AI tools
Check on marketing performance daily
Report outward to the wider team
Report upward to the leadership team
Leverage AI tools and technologies
Stay informed on emerging ad technologies
Implement best practices in media systems management
Implement best practices in bidding optimization
Implement process improvements
How You'll Work.
Team & Collaboration
Wider SEM team; Data Science teams; Data Engineering teams; Marketing teams; Data Science/Machine Learning teams
Communication Scope
Compelling storytelling; Present findings; Explain complex concepts; Influence stakeholder decisions
Process & Methodology
Manage multiple projects, Prioritize tasks, Meet deadlines
Applying for this Senior Analyst, SEM Bidding role?
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How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
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