Track OMC
SeniorAnalyst,Reporting
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optimal for Senior candidates.
“Senior Analyst, Reporting at Track OMC. Skills: Reporting, Analytics, Data visualization, Dashboarding. Contribute and/or lead client reporting and analysis projects. Create campaign labeling and tracking”
What You'll Achieve.
Drive measurable outcomes; Optimize marketing strategies; Improve ROI
Industry & Context.
Analytical solutions
What They're Looking For.
Must Have
Undergraduate degree in analytics, statistics, economics, computer science, or related quantitative discipline, At least 3 years of analytics experience, 1+ years with an Advertising, Marketing, Analytics, or Digital Media firm, Demonstrated experience with customer data, media & marketing measurement and CRM analytics, An understanding of core marketing analytics concepts including email, SMS and Web metrics, Advanced Excel skills, Proficiency with analytics and data visualization tools, Advanced level SQL programming skills, Familiarity with Python, Hands-on skills in statistical analysis and/or modeling, Extensive knowledge of database marketing principles and database structure, Presentation skills, Data storytelling, Ability to simplify and package complex ideas for presentation and into client-ready documents, Verbal and written communication skills, Natural curiosity and an aptitude for continuous learning, Demonstrated ability to effectively maintain focus while working on multiple complex projects, Ability to work with minimal supervision
Nice to Have
PhD preferred, Specific ML framework experience, Cloud platform certs
What You'll Do.
Contribute and/or lead client reporting and analysis projects
Create campaign labeling and tracking
Create timely and accurate reporting
Deliver insights that inform strategy and drive measurable
Work closely with internal teams
Analyze marketing and customer data to measure campaign
Build client-ready dashboards
Manage your workload and identify risks
Present complex analytical findings in a clear
Ensure high standards for data quality
Stay current on analytics tools
technologies (including AI)
Champion innovation and continuous improvement
How You'll Work.
Team & Collaboration
Internal teams; Clients; Partners
Communication Scope
Presentation skills; Data storytelling; Verbal communication; Written communication
Full Job Description
TRACK Canada is looking for a Senior Analyst, Reporting (6-month contract) to join our award winning Marketing Sciences team. WHO WE ARE: We are TRACK – a member of the RAPP family– world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. HOW WE DO IT: At TRACK, our fearless super connectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. The TRACK team makes up 100 of those. YOUR ROLE: As Reporting Analyst, you will be responsible for contributing to campaign reporting and dashboarding projects that help our clients understand how their CRM marketing is performing and help them answer strategic questions about their customers using data. The Analyst leverages data visualization, data manipulation and statistics knowledge to inform our CRM experience and testing strategy and evaluate impact of our marketing programs. We seek an individual who is detailed and data driven – and who will continuously seek out new ways of working focusing on opportunities for automation and the use of AI. We’re looking for a true teammate – someone willing to lend a hand, no matte
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