Red Ventures
Media
SeniorAnalyst,PaidMedia
“Senior Analyst, Paid Media at Red Ventures. Skills: Paid media strategy, Performance optimization, Data analysis. Own paid media strategy. Develop channel roadmap”
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
3-6 years paid media strategy, Advanced excel skills, SQL experience
Nice to Have
Experience working with external partners, Experience with vendors, Client-facing stakeholders experience
What You'll Do.
Own paid media strategy
Develop channel roadmap
Create testing frameworks
Define measurement approach
Evaluate growth tradeoffs
Evaluate efficiency tradeoffs
Evaluate user experience tradeoffs
Prioritize initiatives
Monitor campaign performance
Analyze campaign performance
Optimize campaign performance
Define success metrics
Assess data limitations
Guide stakeholder decisions
Lead experimentation strategy
Drive incremental improvements
Develop performance insights
Deliver performance recommendations
Act as thought partner
Identify process improvements
Identify workflow improvements
Leverage AI-driven tools
Leverage advanced analytics
Increase decision quality
Communicate performance insights
Collaborate with Product teams
Collaborate with Engineering teams
Collaborate with Creative teams
Support tracking needs
Enhance landing page experiences
Enhance site experiences
How You'll Work.
Team & Collaboration
Product teams; Engineering teams; Creative teams; Internal teams; External partners; Vendors
Communication Scope
Data-driven storytelling
Process & Methodology
Roadmap planning
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