AstraZeneca
SeniorAnalyst-DigitalWebAnalytics
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“Senior Analyst - Digital Web Analytics at AstraZeneca. Skills: Adobe Analytics, Excel, PowerPoint, digital analytics, marketing analytics, website performance analysis, insight generation, communication. Own quarterly web and digital marketing performance reporting for a leading brand covering various indications. Analyze performance across indications, audience segments and tactics to connect channel inputs to on-site outcomes and highlight what matters most now”
What You'll Achieve.
elevate brand performance; help more patients find the treatments they need; connect digital marketing investments to website engagement and conversion outcomes; enabling brand leaders to move quickly and authoritatively; evaluate performance trends; interpret cross-indication results; deliver executive-ready narratives that drive decision-making; guiding collaborators toward the next best action that impacts real-world health outcomes; highlight what matters most now; translate findings into clear recommendations with encouraged impact that advise plans and budgets; uncover optimization opportunities across indications; uphold data integrity and governance; drive decision-making; influence decisions at global scale; helping diverse teams move faster and smarter to reach patients who need our medicines; turn sophisticated data into significant action
Industry & Context.
separating signal from noise; aggressive assumptions; analytical approach; generate insights; investigate emerging trends; performance gaps; validate patterns; test hypotheses; uncover optimization opportunities
What They're Looking For.
Must Have
Bachelor’s degree in computers, IT, etc. , or related field, 4+ years of experience in digital analytics, marketing analytics, or website performance analysis, Hands-on experience with Adobe Analytics (required), including segmentation, calculated metrics, and journey analysis, Excel proficiency (using sophisticated formulas, data manipulation), Sophisticated PowerPoint skills with consistent record to build executive-ready decks, Experience analyzing Paid Search, Paid Social, Display, and Organic performance and connecting media to onsite outcomes, analytical approach with ability to generate insights—not just reports—and to prioritize high-impact opportunities, Diligent with QA and debugging comfort with tagging validation and data integrity checks, Excellent communication and collaborator leadership skills, Awareness of privacy and consent considerations and adherence to data governance standards, Collaboration with multiple teams such as IT, Operations, etc.
Nice to Have
Experience evaluating multi-audience or multi-product/indication performance preferred
What You'll Do.
Own quarterly web and digital marketing performance reporting for a leading brand covering various indications
Analyze performance across indications
audience segments and tactics to connect channel inputs to on-site outcomes and highlight what matters most now
Interpret shifts in traffic
engagement and conversion distinguish relevant changes from normal identify risks and growth and translate findings into clear recommendations with encouraged impact that advise plans and budgets
Investigate emerging trends and performance gaps by interrogating Adobe Analytics and media platform data to validate patterns and test hypotheses
Evaluate traffic quality across Paid Search
including landing page and journey performance
to uncover optimization opportunities across indications
Build and refine reports
calculated metrics and dashboards
fallout and visitor segmentation analysis
Validate tagging and troubleshoot with Adobe debugging and browser developer tools
Support KPI documentation and consent-aware data collection to uphold data integrity and governance
executive-ready PowerPoint narratives that explain what happened
why it happened and what to do next
Ensure visualizations are clean
accurate and actionable for senior audiences
How You'll Work.
Team & Collaboration
Act as the primary analytics contact for the brand, collaborating with marketing, media and web teams; Lead readouts, prioritize collaborator needs, and support test-and-learn cycles with clear measures of impact; Collaboration with multiple teams such as IT, Operations, etc.
Communication Scope
Excellent communication and collaborator leadership skills; executive-ready narratives; executive-ready decks; executive-ready PowerPoint narratives; senior audiences
Full Job Description
**Job Title: Senior Analyst - Digital Web Analytics** **Career Level: D1** **Introduction to role:** Are you ready to turn web and media signals into crucial actions that elevate brand performance and help more patients find the treatments they need? As Senior Analyst - Digital Web Analytics, you will be the analytics heartbeat for a primary brand with multiple indications, based in Chennai or Bangalore, India. You will connect digital marketing investments to website engagement and conversion outcomes, enabling brand leaders to move quickly and authoritatively. You will use an established reporting foundation across Adobe Analytics, Power BI and Excel to evaluate performance trends, interpret cross-indication results, and deliver executive-ready narratives that drive decision-making. Do you thrive with separating signal from noise, aggressive assumptions, and guiding collaborators toward the next best action that impacts real-world health outcomes? **Accountabilities:** Brand and Indication Performance Leadership: Own quarterly web and digital marketing performance reporting for a leading brand covering various indications. Reports align with commercial reporting standards and important metric definitions. Analyze performance across indications, audience segments and tactics to connect channel inputs to on-site outcomes and highlight what matters most now. Insight Generation and Recommendations: Interpret shifts in traffic, engagement and conversion behavior; distinguish relevant changes from normal variation; identify risks and growth opportunities; and translate findings into clear recommendations with encouraged impact that advise plans and budgets. Ad Hoc and Deep-Dive Analysis: Investigate emerging trends and performance gaps by interrogating Adobe Analytics and media platform data to validate patterns and test hypotheses. Evaluate traffic quality across Paid Search, Paid Social, Display and Organic, including landing page and journey performance, to uncover o
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