ClassPass
SeniorAcquisitionMarketingManager(Fixed-Term)
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Acquisition Marketing Manager (Fixed-Term) at ClassPass. Skills: acquisition strategy, paid social, programmatic, budget management, experimentation. Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels aligned to quarterly and annual growth targets. Manage significant media budgets, pacing and reallocating spend based on performance to maximise acquisitions and ROI”
What You'll Achieve.
scale customer growth through paid social and programmatic; maximise acquisitions and ROI; improve conversion and efficiency; drive acquisition growth
Industry & Context.
turn insights into measurable acquisition results; analytical skills across campaign performance analysis, attribution modelling, and optimisation
1-year fixed-term contract
What They're Looking For.
Must Have
6+ years of acquisition marketing experience with deep hands-on expertise in paid social platforms (Meta, TikTok, Snapchat), Experience automating and scaling campaigns using AI-powered tools, platform automation features, and/or custom bidding and creative optimisation workflows, Proven hands-on experience managing and optimising programmatic campaigns (DSPs, display, video), track record managing large, complex budgets with clear ROI accountability, Demonstrated success driving acquisition growth through rigorous experimentation (A testing, incrementality, holdout), analytical skills across campaign performance analysis, attribution modelling, and optimisation, Confident communicator who can present results, insights, and recommendations to senior leadership, Able to operate independently as a senior individual contributor, owning outcomes and collaborating effectively across teams
What You'll Do.
Own end-to-end acquisition strategy across TikTok
and programmatic channels aligned to quarterly and annual growth targets
Manage significant media budgets
pacing and reallocating spend based on performance to maximise acquisitions and ROI
Develop full-funnel campaign approaches across targeting
and landing page strategy to improve conversion and efficiency
Lead a rigorous testing roadmap
incrementality studies
and holdout experiments
Implement automation and AI-driven solutions to scale campaign management and performance optimisation
Partner closely with internal creative teams to build and iterate high-performing assets informed by performance data
Build and maintain measurement and analytics frameworks to monitor results
How You'll Work.
Team & Collaboration
partnering closely with creative, product, data, CRM, and senior stakeholders; Partner closely with internal creative teams; Communicate performance, learnings, and recommendations to senior leadership and cross-functional partners; collaborating effectively across teams
Communication Scope
Communicate performance, learnings, and recommendations to senior leadership and cross-functional partners with clarity and confidence
Full Job Description
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe. The Role You'll Play You’re a strategic, hands-on acquisition leader who will scale customer growth through paid social and programmatic during a high-impact growth period. As a senior individual contributor on a 1-year fixed-term contract, you’ll own full-funnel strategy, day-to-day optimisation, and budget management across TikTok, Snapchat, and programmatic platforms, partnering closely with creative, product, data, CRM, and senior stakeholders to turn insights into measurable acquisition results. Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels aligned to quarterly and annual growth targets Manage significant media budgets, pacing and reallocating spend based on performance to maximise acquisitions and ROI Develop full-funnel campaign approaches across targeting, bidding, creative, and landing page strategy to improve conversion and efficiency Lead a rigorous testing roadmap, including A/B tests, incrementality studies, and holdout experiments Implement automation and AI-driven solutions to scale campaign management and performance optimisation Partner closely with internal cre
Applying for this Senior Acquisition Marketing Manager (Fixed-Term) role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about ClassPass?
Real rants from real employees. Read before you apply.