WPP Media
media
SeniorAccountExecutive,Programmatic
“Senior Account Executive, Programmatic at WPP Media. Skills: Programmatic activation, Campaign management, Client strategy, Data analysis. Managing and optimising campaigns. Developing programmatic plans”
What You'll Achieve.
Exceed client expectations; Achieve client objectives and KPIs; Deliver excellent results; Drive revenue growth
Industry & Context.
Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
Must have the right to work in the UK
What They're Looking For.
Must Have
Experience managing and optimising campaigns, Experience developing programmatic plans, Experience contributing to the execution of programmatic media activity, Experience building platform knowledge & supplier relationships, Experience with the QA process, Experience with testing plans, Experience creating/designing programmatic strategy for client portfolio, Experience completing client reporting and analysing campaign results, Experience driving revenue growth, Experience working with partners, Experience attending regular platform training, Experience with the right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, Experience with financial accuracy, integrating the planning and buying process, and reconciliation of spends, Experience maintaining standards and process throughout the end-to-end campaign lifecycle, Experience with programmatic activation, Experience with core trading platforms, DV360, TTD and Amazon, Experience handling large data sets to identify trends and actionable insights, Experience building & developing client and supplier relationships, Right to work in the UK
Nice to Have
Innovative ideas for testing
What You'll Do.
Managing and optimising campaigns
Developing programmatic plans
Contributing to the execution of programmatic media activity
Building platform knowledge & supplier relationships
Oversight of the implementation
and daily optimisation of campaign activity
Creating media plans designed to achieve specified KPIs
Support on the day-to-day QA process
Ownership of elements of the testing plans
Suggesting innovative ideas for testing
executing & evaluating tests
Creating/designing programmatic strategy for client portfolio
Completing client reporting and analysing campaign results
Extracting insight to supply recommendations for future activity
Driving revenue growth through spotting new optimisation opportunities
Delivering excellent results
Working with partners
Attending regular platform training
Using tools to drive accountability in programmatic buying
operational efficiencies
and actionable business insights
Scoping of agreed client outputs
Ensuring financial accuracy
integrating the planning and buying process
and reconciliation of spends
Maintaining standards and process throughout the end-to-end campaign lifecycle
How You'll Work.
Team & Collaboration
Building & developing client and supplier relationships; Collaboration
Communication Scope
Excellent communication skills, both verbal and written
Process & Methodology
Campaign management, Testing plans, Planning, Executing & evaluating tests, End-to-end campaign lifecycle management
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