FlightHub Group

travel

SEMSpecialist

Saint-Laurent, Quebec, Canada
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Entry candidates.

The Brief

“SEM Specialist at FlightHub Group. Skills: SEM Specialist, paid search campaigns, Google Ads. Manage and maintain keyword lists, match types, and search terms. Build and run ad copy experiments to improve CTR and relevance”

What You'll Achieve.

drive high-intent traffic and measurable revenue; Campaigns are well-structured, clean, and continuously improving; Experiments are run regularly with clear learnings; Wasted spend decreases over time through smarter targeting; Performance issues and anomalies are caught early

Industry & Context.

travel
Problems you'll solve

analytical mindset; Analyze Google Ads performance to identify optimization opportunities; Validate conversion tracking and flag data or tagging issues

Eligibility Requirements

on-site

What They're Looking For.

Must Have

1–3 years of hands-on experience managing Google Ads campaigns, analytical mindset and comfort working with performance data, Experience running ad copy and landing page tests, Solid understanding of keywords, match types, and Quality Score, Detail-oriented, organized, and comfortable owning execution, Curious, eager to learn, and open to feedback

Nice to Have

Experience with large-scale or high-volume accounts, Exposure to SQL, analytics tools, or experimentation frameworks, Interest in growth, product, or performance marketing beyond ads

What You'll Do.

Manage and maintain keyword lists

Build and run ad copy experiments to improve CTR and relevance

Support landing page experiments to improve conversion rate

Analyze Google Ads performance to identify optimization opportunities

Add and maintain negative keywords to reduce wasted spend

Monitor performance by device

Assist with bid adjustments and budget pacing

Validate conversion tracking and flag data or tagging issues

How You'll Work.

Team & Collaboration

working closely with senior team members on larger strategy and growth initiatives

Full Job Description

UNCAGE YOUR AMBITION as an SEM Specialist We are FlightHub Group, an ambitious team of people that created FlightHub and Justfly. Our brands have grown to become two of the top-ranked travel agencies in North America. We now serve over 3 million customers per year, generating more than 3 billion dollars in sales, and we continue to grow stronger year over year. We dream big, pursue passionately, and follow through with resolute self-belief and rigorous commitment. We are a group of individuals sharing a common vision and values, having come together to pursue a collective mission: overtaking the #1 spot in the world. We are looking for a hands-on SEM Specialist to help execute and optimize paid search campaigns that drive high-intent traffic and measurable revenue. This role is ideal for someone who enjoys working directly in Google Ads, testing ideas, analyzing performance, and learning how search impacts the business. You’ll focus on execution, experimentation, and continuous optimization, while working closely with senior team members on larger strategy and growth initiatives. What you’ll do Manage and maintain keyword lists, match types, and search terms Build and run ad copy experiments to improve CTR and relevance Support landing page experiments to improve conversion rate Analyze Google Ads performance to identify optimization opportunities Add and maintain negative keywords to reduce wasted spend Monitor performance by device, region, and query Assist with bid adjustments and budget pacing Validate conversion tracking and flag data or tagging issues What success looks like Campaigns are well-structured, clean, and continuously improving Experiments are run regularly with clear learnings Wasted spend decreases over time through smarter targeting Performance issues and anomalies are caught early What we’re looking for 1–3 years of hands-on experience managing Google Ads campaigns Strong analytical mindset and comfort working with performance data Experience ru

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