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SEMCampaignManager
“SEM Campaign Manager at Forbes Advisor. Skills: SEM Campaign Management, PPC Strategy and Execution, Performance Optimization, Data Analysis and Insights. Plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others. Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders”
What You'll Achieve.
Achieving targets; Meet business goals; Successful delivery of performance goals; Proven track record for exceeding expectations; Strategic growth; Optimizations
Industry & Context.
Identify and resolve problems
What They're Looking For.
Must Have
Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads, In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies, Experience managing large-scale PPC accounts, analytical skills and proficiency in data analysis tools, Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools, Experience using external competitive research tools such as SEMrush, Adthena, or similar, Highly motivated with a proven track record of exceeding expectations, Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally, Enjoys working in a collaborative team environment and supporting the business in achieving goals, Proficient in Excel, Bachelor’s Degree is required
Nice to Have
Proven hands-on account management is essential to be successful in this role, SEM expertise, a hands-on and proactive mindset, and the ability to make sound decisions and move initiatives forward, Detail-oriented, action-driven, and eager to personally contribute to the success and growth of our paid search programs
What You'll Do.
and optimize paid search campaigns across platforms including Google Ads
Take ownership of channel performance
achieving targets and explaining any variance to leadership and stakeholders
Develop and execute best-practice PPC strategies to meet business goals
Define both short-term and long-term strategies and execute them
Provide guidance and support to team members in determining the optimal tactics and approaches
Build and manage a testing roadmap for your categories
Leverage data-driven insights to identify opportunities
make informed recommendations
and optimize campaign performance
Generate innovative ideas to challenge and reshape existing best practices
Stay up to date with search engine updates and PPC industry trends
Lead key category accounts with full ownership
Strategically scale performance marketing initiatives
Full responsibility for growing own verticals
Initiating and owning high impact projects across owned categories
data-driven insights and recommendations
Experiment with and refine new campaign techniques
Leading by example where appropriate
Determining the mix between short-term commercial BAU and long-term capability development
How You'll Work.
Team & Collaboration
Build collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories; Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals; Provide guidance and support to team members; Communicated to the wider team; Cross-functional collaboration skills; Enjoys working in a collaborative team environment
Communication Scope
High-quality client communication and storytelling; Communicate effectively with multiple stakeholders
Process & Methodology
Project management, Time management
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