GCash
FinTech
SegmentMarketingManager
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“Segment Marketing Manager at GCash. Skills: Segment Marketing, Marketing Strategies, Campaign Execution, Customer Insights, Business Performance. Lead the planning and execution of segment-focused marketing campaigns and strategies. Develop customer propositions and positioning aligned with GCash’s products and services”
What You'll Achieve.
strengthening GCash’s brand presence and business performance within the segment; measure impact and ROI; aligned with business objectives; delivering impactful campaigns
Industry & Context.
analytical and problem-solving skills
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Business, Engineering, Economics, or any related field, At least 4 years of experience in marketing, brand management, consulting, business development, or related roles, business acumen with experience in campaign planning and business performance management, Experience in market research, consumer insights, and campaign analysis, analytical and problem-solving skills, Creative mindset with the ability to develop innovative marketing strategies, Excellent stakeholder management and communication skills, Proficiency in Microsoft Excel, Word, and PowerPoint, Ability to thrive in a fast-paced and collaborative environment, Customer-focused and purpose-driven mindset with passion for delivering impactful campaigns
Nice to Have
Experience in budget management, business casing, and performance reporting is an advantage
What You'll Do.
Lead the planning and execution of segment-focused marketing campaigns and strategies
Develop customer propositions and positioning aligned with GCash’s products and services
Drive the development of products and programs tailored to the assigned customer segment
and annual business reviews to assess segment performance and identify growth opportunities
Analyze internal and external data to create insights and improve campaign effectiveness
Champion customer insights and market research to better understand consumer behavior and needs
and agency briefs to support program execution
Manage business cases
and post-campaign evaluations to measure impact and ROI
Ensure campaigns and initiatives are delivered on time and aligned with business objectives
How You'll Work.
Team & Collaboration
Work closely with product, growth, finance, and marketing teams to launch acquisition and retention initiatives; Build relationships with internal stakeholders, agencies, and external partners; collaborative environment
Communication Scope
Excellent stakeholder management and communication skills
Process & Methodology
campaign planning, campaign execution, Manage business cases, campaign budgets, post-campaign evaluations, Ensure campaigns and initiatives are delivered on time
Full Job Description
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! We are looking for a Segment Marketing Manager who will lead the development and execution of marketing strategies and campaigns for assigned customer segments. The role will focus on understanding customer needs, driving product and campaign initiatives, and strengthening GCash’s brand presence and business performance within the segment. **You will be responsible for the following:** * Lead the planning and execution of segment-focused marketing campaigns and strategies * Develop customer propositions and positioning aligned with GCash’s products and services * Work closely with product, growth, finance, and marketing teams to launch acquisition and retention initiatives * Drive the development of products and programs tailored to the assigned customer segment * Lead monthly, quarterly, and annual business reviews to assess segment performance and identify growth opportunities * Analyze internal and external data to create insights and improve campaign effectiveness * Champion customer insights and market research to better understand consumer behavior and needs * Prepare campaign, product, research, and agency briefs to support program execution * Manage business cases, campaign budgets, and post-campaign evaluations to measure impact and ROI * Ensure campaigns and initiatives are delivered on time and aligned with business objectives * Build strong relationships with internal stakeholders, agencies, and external partners. **We are looking for:** * Bachelor’s degree in Marketing, Business, Engineering, Economics, or any related field * At least 4 years of experience in marketing, brand management, consulting, business development, or related roles * Strong business acumen with experience in campai
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