SegmentDirector,Education

# Overall Purpose of the Role To serve as the company’s foremost expert and growth driver for the K–12, Higher Education and Government market segments. This person owns the end-to-end strategy for how the company wins in education and government — from understanding how schools, universities and governments specify, fund, and purchase flooring; to shaping the product portfolio, segment/industry relationships, and go-to-market/selling approaches that drive segment revenue, profit and market share growth. # Core Responsibilities ## 1\. Segment Insights & Strategy Development * Develop and maintain a comprehensive view of the education and government market — enrollment trends, facility construction and renovation cycles, funding mechanisms (state/local/federal bonds/funding), and competitive landscape * Define the company’s positioning and value proposition specifically for facilities teams and the design/specification community serving them * Define the company’s “where to play” and “how to win” strategy and execution plan * Set short and long-term segment revenue targets and growth roadmaps ## 2\. Go-to-Market Leadership * Develop the sales playbook (“How to sell”) — how to navigate the buying process across facilities directors, purchasing departments, architects/specifiers, and cooperative purchasing vehicles * Partner with national and regional sales teams to build segment expertise and pipeline * Identify and develop strategic relationships with key education-focused architecture and design firms ## 3\. Product & Portfolio * Work with product development and marketing to ensure the portfolio meets segment specific needs — durability, acoustics, indoor air quality, budget tiers, and relevant sustainability certifications * Champion education/government-relevant innovation performance properties, ease of maintenance, moisture protection, wear, etc. * Provide voice-of-customer input from the segment back into the product roadmap ## 4\. Industry Leadership * Engage