Critical Mass
Marketing
Searchstrategist
“Search strategist at Critical Mass. Skills: SEO strategy, Content optimization, Search data insights. Assist in execution of search strategy. Optimize holistic search strategy”
What You'll Achieve.
Increase brand visibility; Drive improved performance
Industry & Context.
Analytical skills; Systematic approach; Identifying SEO opportunities; Identifying SEO issues; Defining solutions; Executing action plans
What They're Looking For.
Must Have
3+ years of SEO experience, Excellent writing ability, Knowledge of algorithm updates, Experience with Google Analytics, Experience with Google Data Studio, Experience with Google Search Console, Experience with SEO tools, Excel skills
Nice to Have
Content strategy skills, Editorial content creation experience, Blog strategy experience, Presentation skills, Storytelling skills, Data visualization skills, Experience managing paid search campaigns, Experience managing PPC campaigns, Experience managing SEM campaigns, Experience with YouTube search optimization
What You'll Do.
Assist in execution of search strategy
Optimize holistic search strategy
Align paid and organic search
Maximize holistic search performance
Identify SEO opportunities
Identify content optimization opportunities
Understand consumer intent
Understand market trends
Perform keyword research
Increase brand visibility
Make copy recommendations
Make content recommendations
Conduct competitive analyses
Identify technical optimizations
Implement technical optimizations
Incorporate SEO strategies
Incorporate SEO best practices
Convey SEO concepts to clients
Evaluate search performance opportunities
Identify search performance improvement opportunities
Translate SEO results to business objectives
Document project developments
Document project timelines
Document action items
Communicate project developments
Communicate project timelines
Communicate action items
Monitor search results
Evaluate search results
Monitor search performance
Evaluate search performance
Keep current with digital trends
Identify future applications
How You'll Work.
Team & Collaboration
Integrated SEO/SEM team; Multidisciplinary teams; Project Delivery teams; Client Services teams
Communication Scope
Convey SEO concepts; Client communication
Applying for this Search strategist role?
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