Plante Moran
SearchOptimizationStrategist
Neural analysis suggests this role is
optimal for Mid candidates.
“Search Optimization Strategist at Plante Moran. Skills: Search Optimization Strategy (SEO, AEO, GEO), Content Strategy Alignment, Keyword and Query Research, On-page and Off-page Optimization, AI and Answer-Based Discovery Optimization, Performance Analysis and Reporting. Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice. Partner with content, digital marketing, and subject matter experts to shape sear”
What You'll Achieve.
increase organic visibility, authority, and share of voice; ensure Plante Moran content is discoverable, trusted, and cited wherever prospects seek answers; influence how the firm appears in organic search results, featured answers, and AI-generated responses
Industry & Context.
critical thinking; Ability to translate search data and insights into clear, actionable recommendations
legally authorized to work in the United States without sponsorship, with the exception of qualified candidates who are bilingual in either Japanese and English or Chinese and English
What They're Looking For.
Must Have
Bachelor's degree in Marketing, or related or equivalent education, training, or experience, 3–5 years of experience in SEO, content strategy, digital marketing, or search-focused roles, Hands-on experience with enterprise SEO tools (e.g., Conductor, SEMrush, Moz, or similar), understanding of modern SEO fundamentals, including technical SEO, on-page optimization, and authority signals, Working knowledge of AEO concepts (featured snippets, voice search, question-based optimization) and GEO concepts (AI-generated answers, citations, entity authority), or demonstrated ability to learn and apply emerging search practices, Ability to translate search data and insights into clear, actionable recommendations for both technical and non-technical stakeholders, Exceptional written and verbal communication skills, with critical thinking and attention to detail, presentation skills and comfort communicating with senior and cross-functional stakeholders, Understanding of the buyer’s journey and how search behavior maps to content and conversion, Collaborative, proactive, and consultative approach to working with colleagues across the firm, Proficiency with Microsoft Office Suite, familiarity with project management tools (e.g., Workfront or similar)
Nice to Have
B2B experience preferred
What You'll Do.
Lead and implement firm-wide search optimization strategy across SEO
and GEO to increase organic visibility
and subject matter experts to shape search-first content strategies aligned to business goals and audience intent
and topic research to inform traditional search optimization as well as AI- and answer-based discovery
Optimize web and digital content for on-page SEO (titles
schema); provide guidance for off-page optimization including backlinks
and authority signals
Ensure content is structured and written to perform well in featured snippets
and AI-generated answers (e.g.
citation-ready content)
Monitor and analyze performance across rankings
and AI socialize insights and opportunities with marketing stakeholders
Use and help evolve search tooling and measurement approaches (e.g.
enterprise SEO platforms
emerging AI visibility tools)
Establish and reinforce search optimization best practices across teams through documentation
Collaborate with subject matter experts and content team to guide development of staff-authored content
including interview-led content and thought leadership
Make recommendations for improving site structure
and SEO fundamentals in partnership with web and UX teams
Contribute to and advance content governance standards
and optimization processes
Support integrated marketing campaigns by ensuring search optimization is embedded from planning through execution
How You'll Work.
Team & Collaboration
Works cross-functionally with content, digital marketing, subject matter experts, and web teams; Partner with content, digital marketing, and subject matter experts; Collaborate with subject matter experts and content team; Make recommendations for improving site structure, content governance, and SEO fundamentals in partnership with web and UX teams; Establish and reinforce search optimization best practices across teams through documentation, collaboration, and education; Collaborative, proactive, and consultative approach to working with colleagues across the firm; comfort communicating with senior and cross-functional stakeholders
Communication Scope
Exceptional written and verbal communication skills; presentation skills and comfort communicating with senior and cross-functional stakeholders
Process & Methodology
familiarity with project management tools (e.g., Workfront or similar)
Full Job Description
**Count on us.** Our "we-care" culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us. The Search Optimization Strategist is responsible for leading the firm’s approach to search visibility across traditional search engines and emerging AI-powered discovery platforms. This role owns strategy and execution across Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to ensure Plante Moran content is discoverable, trusted, and cited wherever prospects seek answers. This role works cross-functionally with content, digital marketing, subject matter experts, and web teams to influence how the firm appears in organic search results, featured answers, and AI-generated responses. The Search Optimization Strategist reports to the Senior Digital Marketing Manager. **The role.** * Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice * Partner with content, digital marketing, and subject matter experts to shape search-first content strategies aligned to business goals and audience intent * Conduct keyword, query, and topic research to inform traditional search optimization as well as AI- and answer-based discovery * Optimize web and digital content for on-page SEO (titles, metadata, structure, schema); provide guidance for off-page optimization including backlinks, PR alignment, and authority signals * Ensure content is structured and written to perform well in featured snippets, voice search, and AI-generated answers (e.g., clear answers, structured formats, citation-ready content) * Monitor and analyze performance across rankings, visibility, featured results, and AI citations; socialize insights and opportunities with marketing stakeholders * Use and help evolve sear
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