Hunt St

Apparel & Fashion

SearchEngineOptimization(SEO)Specialist

A$1–2k Chicago, Illinois, United States; Houston, Texas, United States; United States PART TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Search Engine Optimization (SEO) Specialist at Hunt St. Skills: SEO, On-Page SEO Optimisation, Keyword Research, Content Creation, Technical SEO Support, Link Building, Performance Tracking. Execute and improve SEO strategies to increase organic traffic, rankings, and revenue. Implement SEO best practices across product pages, collection pages, and wider content”

What You'll Achieve.

Increase organic traffic, rankings, and revenue across our core product categories; Scale sustainably through search; Organic traffic growth (overall and by category); Keyword ranking improvements (target and long-tail keywords); Conversion rate improvements from organic traffic; Number of pages optimised per week/month; Content output (blogs, landing pages, updates); Backlinks acquired and domain authority growth; Reduction in technical SEO issues; Revenue generated from organic search

Industry & Context.

Apparel & Fashion
Problems you'll solve

Analytical thinker with the ability to interpret data; Solutions-focused mindset

Eligibility Requirements

Philippines-based candidates, Disclose any existing ongoing roles or client work, Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor” if not employed via EOR)

What They're Looking For.

Must Have

Positive, proactive, and solutions-focused mindset, Highly organised with attention to detail, Process-driven and able to follow and improve SOPs, written English and SEO copywriting skills, Analytical thinker with the ability to interpret data, Self-starter who takes ownership of tasks and outcomes, Ability to prioritise and manage multiple SEO tasks, Curious and continuously learning about SEO trends and updates

Nice to Have

Understanding of Australian search market and tradie audience, Basic knowledge of CRO (conversion rate optimisation), Experience with AI tools for SEO workflows, Experience in customer service and sales support (B2C and B2B), Support the customer service team by jumping into customer service emails when volume spikes or team is on leave, Resolving customer concerns, taking on feedback and sharing with the wider team to create positive change, Experience in data entry, Entering retailer purchase orders into our wholesale platform, Entering prescription safety glasses orders into our lab partner’s platform

What You'll Do.

Execute and improve SEO strategies to increase organic traffic

Implement SEO best practices across product pages

Optimise product pages

and landing pages for target keywords

Write and refine SEO-friendly titles

Ensure internal linking is implemented effectively across the site

Improve product descriptions to balance conversion and keyword relevance

Identify and fix duplicate content

Conduct keyword research to identify high-value opportunities

Map keywords to product

Identify long-tail opportunities relevant to tradies and specific industries

Analyse competitor rankings and content gaps

Build and maintain keyword tracking sheets

Write blog articles targeting informational search queries

Expand and optimise existing content

Create SEO-driven landing pages targeting specific use cases or industries

Align content with brand voice

Identify and report technical SEO issues

Assist with site audits using tools like Google Search Console or Ahrefs

Ensure proper URL structures

and canonical tags are implemented

Monitor site speed and recommend improvements

Assist in uploading and optimising new products and collections

Ensure all new products follow SEO best practices

Create scalable templates for consistent optimisation across the catalogue

Identify backlink opportunities

Conduct outreach for backlinks and collaborations

Support digital PR and brand mentions

Track and report on backlink growth

Provide weekly/monthly reports with insights and recommendations

and areas for improvement

Track performance by product category and keyword clusters

Support the customer service team by jumping into customer service emails when volume spikes or team is on leave

Resolving customer concerns

taking on feedback and sharing with the wider team to create positive change

Entering retailer purchase orders into our wholesale platform

Entering prescription safety glasses orders into our lab partner’s platform

How You'll Work.

Team & Collaboration

Work closely with the Directors to implement SEO best practices; Availability for occasional collaboration during AU business hours is preferred; Be available for meetings and collaboration during core [AEST or PHT] business hours

Process & Methodology

Ability to prioritise and manage multiple SEO tasks

Full Job Description

**Looking for Philippines-based candidates** **Job Role:** SEO Specialist **Compensation range:** $1,400 AUD - $2,000 AUD / Monthly **Engagement type:** Independent Contractor Agreement **Work Schedule:** This role is expected to require roughly 20 hours per week. As a contractor, you’ll have flexibility in how you manage your schedule, but availability for occasional collaboration during AU business hours is preferred. **Who We Are:** At Hunt St, we help Australian companies hire top remote talent in the Philippines. You will be hired directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote, so you'll be able to work from home. **Who The Client Is:** What started as a hands-on trade career turned into a mission to change how people feel about the work they do every day. Built from real experience on job sites, not boardrooms, our brand was created by someone who understood firsthand the gap between functionality and identity in workwear. Early on, it became clear that most gear focused purely on durability, often overlooking fit, comfort, and personal expression. That realization sparked the idea: workwear should perform under pressure and reflect the pride of the people wearing it. **Role Overview:** The SEO Virtual Assistant requires a detail-oriented person to support the growth of the company's e-commerce store. This role is focused on executing and improving SEO strategies to increase organic traffic, rankings, and revenue across our core product categories, including safety glasses and workwear. You will work closely with the Directors to implement SEO best practices across product pages, collection pages, and wider content, helping us scale sustainably through search. The SEO Virtual Assistant is highly organised, process-driven, and takes initiative; someone who doesn’t just follow instructions but actively identifies opportunities to improve performance. **Key Responsibilities: ** **On-Page SEO

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