SumUp

FinTech

SDRCoachandTrainer

€40–55k ~AI est. Barcelona, Spain FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“SDR Coach and Trainer at SumUp. Skills: SDR coaching, Sales training, Performance improvement. Own SDR new hire onboarding. Own role-play capability”

What You'll Achieve.

Drive measurable improvement; Move needle with training

Industry & Context.

FinTech

What They're Looking For.

Must Have

B2B SaaS SDR experience, BDR experience, Inside Sales experience, Sales Training experience, Outbound sales knowledge, Discovery knowledge, Objection handling knowledge, Qualification knowledge, Coach using call recordings, Coach using role plays, Coach using scorecards, Coach using performance data, Build onboarding programmes, Build workshops, Build practice sessions, Coaching mindset, Listen well, Diagnose quickly, Give practical feedback, Build trust with reps, Build trust with managers, Fluency in EU language, English fluency

Nice to Have

Experience supporting multilingual teams, Experience supporting multi-market teams

What You'll Do.

Own SDR new hire onboarding

Own role-play capability

Own ongoing skills development

Build structured coaching frameworks

Maintain structured coaching frameworks

Maintain feedback loops

Use call recordings for coaching

Use role plays for coaching

Use performance data for coaching

Deliver targeted coaching

Configure AI role-play tools

Manage AI role-play tools

Capture high performance

Capture industry tips

Document best practice

Translate performance trends into training

How You'll Work.

Team & Collaboration

Partnership with SDR Team Leads

Full Job Description

About the team The Sales Enablement team exists to make our sales team’s lives easier. As SumUp's SDR function continues to scale across Spain and Italy, we're building the coaching infrastructure that will help that growth stick. This role sits at the heart of that shift: moving the SDR team away from volume-led activity toward higher-quality prospecting, stronger discovery, and higher-value merchant acquisition. If you're someone who gets genuine satisfaction from watching others improve and can turn sales experience into practical, performance-changing coaching, this is a role worth paying attention to. Check out our Barcelona office What you'll do Own SDR new hire onboarding, role-play capability, and ongoing skills development across reps located in Barcelona and Milan but serving a variety of European markets and languages. Build and maintain structured coaching frameworks, scorecards, and feedback loops in partnership with SDR Team Leads Use call recordings, role plays, and performance data to identify development needs and deliver targeted coaching on call quality, discovery, objection handling, and ICP focus Configure and manage AI role-play tools to scale multilingual practice and produce consistent, actionable feedback across markets Capture what high performance looks like, industry tips, and document best practice from top SDRs, and translate performance trends into training that moves the needle You'll be great for this role if you… Have experience in B2B SaaS SDR, BDR, Inside Sales, or Sales Training, with a strong understanding of outbound sales, discovery, objection handling, and qualification Have the ability to coach using call recordings, role plays, scorecards, and performance data to drive measurable improvement Are comfortable building onboarding programmes, workshops, and practice sessions from scratch in an ambiguous, fast-paced environment Have a strong coaching mindset: listen well, diagnose quickly, give practical feedback, and build trus

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