AstraZeneca
SBMMBCStrategy上海
“SBMM-BC Strategy-上海 at AstraZeneca. Skills: Customer insights, Brand strategy, Sales support. Conduct customer visits. Interact with sales team”
What You'll Achieve.
Deliver sales objectives; Ensure correct stock levels; Achieve market growth; Achieve AZ product growth; Achieve market share
Industry & Context.
Analyze agencies’ proposal; Analyze and interprets the research data; Elaborates clear SWOT; Performs risk analysis; Develops forecasting based on market dynamics; Evaluates effectiveness of promotional material
What They're Looking For.
Must Have
Deep understanding of customer insights, Develop brand plan, Develop brand execution plan, Develop long range plan, BEP implementation, Support Sales team, Deep understanding of product knowledge, Deep understanding of therapy area knowledge
What You'll Do.
Conduct customer visits
Interact with sales team
Understand marketing research objectives
Identify research needs
Provide research brief to agency
Analyze agency proposals
Select agency for research
Manage research projects
Monitor research projects
Interpret research data
Assist in strategic decisions
Conduct situation analysis
Elaborate SWOT analysis
Perform risk analysis
Develop mitigation plan
Develop positioning strategies
Develop communication strategies
Monitor BEP implementation
Measure plan implementation
Manage forecasting process
Manage inventory process
Deliver sales objectives
Conduct product training
Develop creative campaigns
Present product strategy
Evaluate promotional material effectiveness
Manage sample allocation
Monitor market dynamics
Identify marketing opportunities
Keep up with industry trends
Keep up with therapeutic trends
Build global AZ network
Maintain global AZ relationships
How You'll Work.
Team & Collaboration
Frequent sales team interaction; Input from internal & external stakeholders; Present product and market strategy at cycle meeting to sales team; Evaluates effectiveness of promotional material with field force; Plans and conducts field visits with sales team
Communication Scope
Presents clear product and market strategy
Process & Methodology
Manages and monitors research project with agency, Manages the forecasting and inventory process
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