SBMM-BCStrategy-上海

1\. **Deep understanding of customer insights** * Regular customer visit, frequent sales team interaction * Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency * Analyze agencies’ proposal and identify right agency for research, manages and monitors research project with agency * Analyses and interprets the research data presented to assist in strategic decision 2\. **Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP)** * Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors. * Conducts situation analysis, with input from internal & external stakeholders. * Elaborates clear SWOT, resulting in identification of Key Issues . * Performs risk analysis and develop mitigation plan, * Develops forecasting based on market dynamics for the planning period. * Develops positioning and communication strategies. **3. BEP implementation ** * Monitors and measures implementation of the plan against agreed measures (i.e. market growth, AZ product growth and market share). * Manages the forecasting and inventory process to ensure correct stock levels **4\. Supports Sales team to deliver sales objectives & activities** * Co-ordinates and conducts product training. * Develops creative product/brand campaigns reinforcing the positioning. * Presents clear product and market strategy at cycle meeting to sales team. * Evaluates effectiveness of promotional material with field force then conduct Recall Test, and adjusts as necessary. * Manages and determines allocation of samples in line with product strategy, where relevant to the market. * Plans and conducts field visits with sales team to monitor market dynamics. **5\. Demonstrates deep understanding of product knowledge and therapy area knowledge** * Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge. * Keep up with ind