VML MAP
Enterprise Solutions
SalesforcePersonalizationSolutionConsultant
Neural analysis suggests this role is
optimal for Mid candidates.
“Salesforce Personalization Solution Consultant at VML MAP. Skills: Salesforce Marketing Cloud Personalization (MCP), Salesforce Data Cloud, personalization strategies, customer data integration. design and implement personalized customer experiences using Salesforce Marketing Cloud Personalization (MCP). implement real-time personalization strategies”
What You'll Achieve.
drive customer engagement and business growth; deliver outstanding digital experiences; driving multi-channel growth for world-leading brands
Industry & Context.
analytical and troubleshooting skills for technical issues; solve complex challenges
What They're Looking For.
Must Have
3-5 years of hands-on experience in implementing and configuring Salesforce Marketing Cloud personalization solutions, integrating MCP with E-Commerce websites, hands-on experience creating sitemaps in MCP, Proficiency in Javascript/JQuery, HTML, CSS, understanding of API integrations and data management, Knowledge of data-driven marketing concepts, A testing, and digital marketing best practices, Hands on experience working on Salesforce Data Cloud
Nice to Have
Candidates having hands-on experience with Salesforce Data Cloud preferred, experience integrating MCP with Data Cloud, analytical and troubleshooting skills for technical issues
What You'll Do.
design and implement personalized customer experiences using Salesforce Marketing Cloud Personalization (MCP)
implement real-time personalization strategies
managing dynamic content
integrating customer data to drive customer engagement and business growth
Develop and implement personalization strategies
data-driven campaigns
and customer journeys within Salesforce Marketing Cloud Personalization
Integrate Salesforce Marketing Cloud Personalization with external systems and data sources for real-time customer insights
Configure and validate campaigns on websites and apps through MCP
manage catalog changes
implement site mapping
provide consultation to apps development team on MCP Mobile SDK integration
Provide technical support and training for end users
executing and customizing MCP campaigns
How You'll Work.
Team & Collaboration
Collaborate with cross-functional teams such as business, marketing, product, and data science teams to identify and define personalization opportunities; act as technical consultant; provide consultation to apps development team on MCP Mobile SDK integration
Communication Scope
Provide technical support and training for end users
Process & Methodology
create technical documentation, solution architecture diagrams, and implementation roadmaps
Full Job Description
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. The opportunity We are seeking a dynamic Salesforce Personalization Solution Consultant who can design and implement personalized customer experiences using Salesforce Marketing Cloud Personalization (MCP). You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud Personalization to implement real-time personalization strategies, managing dynamic content, and integrating customer data to drive customer engagement and business growth. Candidates having hands-on experience with Salesforce Data Cloud preferred. What you’ll be doing Collaborate with cross-functional teams such as business, marketing, product, and data science teams to identify and define personalization opportunities. Conduct discovery sessions and act as technical consultant, translating client requirements into actionable solutions and create technical documentation, solution architecture diagrams, and implementation roadmaps Develop and implement personalization strategies, data-driven campaigns, and customer journeys within Salesforce Marketing Cloud Personalization Integrate Salesforce Marketing Cloud Personalization with external systems and data sources for real-time customer insights. Configure and validate campaigns on websites and apps through MCP, manage catalog changes, implement site mapping and provide consultation to apps development team on MCP Mobile SDK integration. Provide technical support and training for end users, for managing, tracking, executing and customizing MCP campaigns.
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