SalesforceOperationsAnalyst

## Accountabilities Own the configuration, maintenance, and continuous improvement of Salesforce, including dashboards, workflows, user management, and reporting structures. Administer HubSpot as a core marketing automation platform, ensuring system integrity, performance, and alignment with Salesforce. Manage and optimize the bi-directional integration between Salesforce and HubSpot to ensure accurate, reliable, and timely data synchronization. Support integrations between CRM systems, ERP platforms, and other third-party tools to enable a unified revenue operations ecosystem. Own the end-to-end lead management process, from lead capture through qualification, scoring, and handoff to Sales teams. Design, maintain, and optimize lead scoring models, lifecycle stages, and MQL qualification frameworks in collaboration with Sales and Marketing. Monitor funnel performance and provide insights on lead conversion, pipeline velocity, and revenue metrics through dashboards and reporting tools. Develop and maintain scalable reporting frameworks, leveraging AI-powered analytics tools to support data-driven decision-making. Conduct regular data audits to ensure accuracy, consistency, and integrity across systems. Document system configurations, process changes, and operational workflows to ensure transparency and scalability. Provide technical support, troubleshooting, and training to ensure effective adoption of CRM and marketing automation tools. Collaborate with cross-functional teams to automate workflows, improve data quality, and optimize commercial operations processes. Requirements Bachelor’s degree in Business, Information Systems, Computer Science, or a related field. Minimum of 3 years of experience in Salesforce administration, CRM operations, or revenue operations roles. Salesforce Administrator certification is required; additional certifications such as Advanced Administrator or Platform App Builder are a plus. Hands-on experience with HubSpot, including lead sco