Smith+Nephew
SalesforceMarketingCloudTechnicalArchitect
“Salesforce Marketing Cloud Technical Architect at Smith+Nephew. Skills: Salesforce Marketing Cloud, AMPscript, Journey builder, Automation Studio. Handle team and client communications. Gather requirements”
What They're Looking For.
Must Have
Bachelor’s degree in software engineering, Computer Science or a related field, 9+ years of demonstrable experience in software development, 7+ years of experience in Marketing Cloud solution designing, Extensive hands-on experience and implementation understanding on Cross Channel Campaign Management, Marketing Operations and Analytics in different modules of Marketing cloud like Email Studio, Web Studio, Automation Studio, Journey Builder, Contact Builder, Knowledge of Apex, Visualforce, Flow, Approval processes, Email-to-Case, Web-to-Case, Validation rule, Triggers, Advanced Apex and other Salesforce development technologies, Understanding of Salesforce data model, including standard and custom objects, relationships and fields, Ability to communicate technical concepts effectively to both technical and non-technical stakeholders, Ability to work with Salesforce Community Cloud or other collaboration tools, Knowledge of DevOps and continuous integration/deployment (CI/CD) processes, hands-on experience with Marketing Cloud, Knowledge of MC Connect (to CRM, DC, MCI, etc), Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc), Advanced knowledge of AMPscript, Understanding of and ability to write SSJS, JavaScript, Practical knowledge of HTML, CSS, JavaScript, Build & configure automations for data processing and data import, including data lookup and updates to CRM, Build & configure customer Journeys, Manage requests for complex journey optimizations, Build and test advanced features included in customer journeys, web forms, data integrations, Code review and testing (both SIT and UAT), Overview of CRM data and understanding of Salesforce CRM platform in general to guide client, Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc. ), Certification of Salesforce Certified Marketing Cloud Administrator (Must), Certification of Salesforce Certified Marketing Cloud Consultant (Must), Certification of Salesforce Certified Marketing Cloud Email Specialist (Must)
Nice to Have
Certification of Salesforce Certified Data Cloud Consultant (Nice to have), Salesforce Certified Marketing Cloud Specialist (Nice to have), Certification of Salesforce Certified Marketing Cloud Engagement Developers (optional), Experience with Data Cloud platform, Segmentation, Data transformations, Calculated insights, Sitemap development, Data model management
What You'll Do.
Handle team and client communications
Develop and unit test
Understand marketing campaigns
Translate into platform capabilities
Build personalized emails
Automate marketing activities
Automate data management
Configure personalized journeys
Monitor email marketing trends
Recommend strategy improvements
Work on API Integration
Develop Salesforce Marketing Cloud Campaigns
Configure HTML Emails
Configure cloud pages
Create custom preference centers
Create thank you pages
Create Lists and Data Extensions
Manage subscriber data
Segment subscriber data
Personalize communications
Personalize subject lines
Automate functionalities
Manage attribute groups
Handle multi-channel marketing campaigns
How You'll Work.
Team & Collaboration
Handling team and client communications; Working with Business Units; Communicate technical concepts effectively to both technical and non-technical stakeholders; Ability to work with Salesforce Community Cloud or other collaboration tools
Communication Scope
Ability to communicate technical concepts effectively to both technical and non-technical stakeholders
Process & Methodology
Sprint scoping
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