Smith+Nephew

SalesforceMarketingCloudTechnicalArchitect

Pune, India FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Salesforce Marketing Cloud Technical Architect at Smith+Nephew. Skills: Salesforce Marketing Cloud, AMPscript, Journey builder, Automation Studio. Handle team and client communications. Gather requirements”

What They're Looking For.

Must Have

Bachelor’s degree in software engineering, Computer Science or a related field, 9+ years of demonstrable experience in software development, 7+ years of experience in Marketing Cloud solution designing, Extensive hands-on experience and implementation understanding on Cross Channel Campaign Management, Marketing Operations and Analytics in different modules of Marketing cloud like Email Studio, Web Studio, Automation Studio, Journey Builder, Contact Builder, Knowledge of Apex, Visualforce, Flow, Approval processes, Email-to-Case, Web-to-Case, Validation rule, Triggers, Advanced Apex and other Salesforce development technologies, Understanding of Salesforce data model, including standard and custom objects, relationships and fields, Ability to communicate technical concepts effectively to both technical and non-technical stakeholders, Ability to work with Salesforce Community Cloud or other collaboration tools, Knowledge of DevOps and continuous integration/deployment (CI/CD) processes, hands-on experience with Marketing Cloud, Knowledge of MC Connect (to CRM, DC, MCI, etc), Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc), Advanced knowledge of AMPscript, Understanding of and ability to write SSJS, JavaScript, Practical knowledge of HTML, CSS, JavaScript, Build & configure automations for data processing and data import, including data lookup and updates to CRM, Build & configure customer Journeys, Manage requests for complex journey optimizations, Build and test advanced features included in customer journeys, web forms, data integrations, Code review and testing (both SIT and UAT), Overview of CRM data and understanding of Salesforce CRM platform in general to guide client, Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc. ), Certification of Salesforce Certified Marketing Cloud Administrator (Must), Certification of Salesforce Certified Marketing Cloud Consultant (Must), Certification of Salesforce Certified Marketing Cloud Email Specialist (Must)

Nice to Have

Certification of Salesforce Certified Data Cloud Consultant (Nice to have), Salesforce Certified Marketing Cloud Specialist (Nice to have), Certification of Salesforce Certified Marketing Cloud Engagement Developers (optional), Experience with Data Cloud platform, Segmentation, Data transformations, Calculated insights, Sitemap development, Data model management

What You'll Do.

Handle team and client communications

Develop and unit test

Understand marketing campaigns

Translate into platform capabilities

Build personalized emails

Automate marketing activities

Automate data management

Configure personalized journeys

Monitor email marketing trends

Recommend strategy improvements

Work on API Integration

Develop Salesforce Marketing Cloud Campaigns

Configure HTML Emails

Configure cloud pages

Create custom preference centers

Create thank you pages

Create Lists and Data Extensions

Manage subscriber data

Segment subscriber data

Personalize communications

Personalize subject lines

Automate functionalities

Manage attribute groups

Handle multi-channel marketing campaigns

How You'll Work.

Team & Collaboration

Handling team and client communications; Working with Business Units; Communicate technical concepts effectively to both technical and non-technical stakeholders; Ability to work with Salesforce Community Cloud or other collaboration tools

Communication Scope

Ability to communicate technical concepts effectively to both technical and non-technical stakeholders

Process & Methodology

Sprint scoping

Full Job Description

# **Role:** **Salesforce Marketing Cloud Technical Architect** **Location:** Kharadi, Pune **Life Unlimited.** At Smith+Nephew, we design and manufacture technology that takes the limits off living. Smith and Nephew are seeking a talented Salesforce Marketing Cloud Technical Architect to empower our business operations team. You will be responsible for creating custom software applications on the Salesforce platform that meet our specific requirements for client management and other daily operations. You will also integrate Salesforce with existing systems, ensuring data accuracy and security and providing technical support whenever required. We offer competitive pay packages, health benefits, plenty of learning opportunities and advancements within the company. We invite you to become a valuable part of our team! ## **What will you be doing?** * Handling team and client communications, requirement gathering, sprint scoping. * Development and unit testing and ensuring the User Stories/enhancement closure within timeline. * Working with Business Units to understand marketing campaigns and translate into platform capabilities and built multiple emails using Ampscript to personalize customer specific details. * Extensively SQL to segment the data and target audience with relevant campaign based on inclusion criteria. * Built multiple emails using AMPscript to personalize customer specific details. * Automation of marketing and data management activities with Automation Studio. * Configure one to one personalized journey based on customer engagement/preferences using Journey builder. * Monitor trends in email marketing, utilize research and metrics to recommend improvements to our email marketing strategy. * Work on API Integration with MuleSoft to send subscriber consent. * Develop Salesforce Marketing Cloud Campaign including Campaign design, configuration, management and deployment. * Hands-on experience in configuring HTML Emails sand cloud pages which include creat

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