HP
Technology
SalesforceMarketingCloudRegionalLead
“Salesforce Marketing Cloud Regional Lead at HP. Skills: Salesforce Marketing Cloud, Marketing automation, Customer journey, Campaign management. Drive strategy. Execute strategy”
What You'll Achieve.
Grow HP's engaged customer base
Industry & Context.
Synthesize information
What They're Looking For.
Must Have
10+ years direct marketing technologies, 5+ years SFMC experience, SFMC implementations, SFMC development, SFMC management, SFMC governance, Solution architect experience, Design campaign systems, Optimize campaign systems, Design customer management systems, Optimize customer management systems, Collaborate with multi-stakeholder teams, Familiarity with system integrations, Knowledge of data architecture, Knowledge of data schema, Customer journey expertise, Create automated marketing campaigns, Execute automated marketing campaigns, Email marketing automation, Interactive Studio experience, Journey Builder experience, Automation Studio experience, Email Studio experience, Triggered Emails experience, Cloud Pages experience, Contact Builder experience, Audience Builder experience, Content Builder experience, Lead platform development, Integrate customer data, Introduce new features, Introduce new functionalities, Establish governance across teams
Nice to Have
Marketing Cloud certifications
What You'll Do.
Optimize marketing automation
Execute CRM campaigns
Lead end-to-end delivery
Manage data-driven marketing
Ensure platform excellence
Develop automated touchpoints
Manage marketing technologies
Manage marketing systems
Develop new SFMC capabilities
Develop new SFMC channels
Develop SFMC feature enhancements
Execute SFMC best practices
Manage automated integrations
Manage SFMC campaigns
Manage SFMC experiences
Lead platform configurations
Manage SFMC processes
Manage SFMC resources
Develop customer programs
Implement customer programs
Develop experience automations
Implement experience automations
Oversee Interactive Studio use
Oversee Journey Builder use
Oversee Automation Studio use
Oversee Email Studio use
Oversee Triggered Emails use
Oversee Cloud Pages use
Oversee Contact Builder use
Oversee Audience Builder use
Oversee Content Builder use
Consult business stakeholders
Enable business outcomes
Secure customer data integration
Partner with CRM data architecture
Partner with CRM analytics
Partner with business stakeholders
Ensure platform compliance
Partner with privacy teams
Partner with architecture teams
Partner with operations teams
Stay up-to-date data protection laws
Stay up-to-date industry best practices
Support digital direct teams
Upskill digital direct teams
Develop automation strategy
Develop journey strategy
How You'll Work.
Team & Collaboration
Cross-functional teams; Marketing teams; CRM teams; Data analytics teams; Customer Relationship Management team; Local business partners; Global Customer Management team; Digital Direct organization; IT teams; Infrastructure teams; Security teams; Other platforms teams; Business operations teams; Privacy teams; Architecture teams; Operations teams; Multidisciplinary teams
Communication Scope
Communicate clearly
Process & Methodology
Governance
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