Cogeco Connexion Inc
SalesforceChapterLead
Neural analysis suggests this role is
optimal for Senior candidates.
“Salesforce Chapter Lead at Cogeco Connexion Inc. Skills: Salesforce Marketing Cloud, AMPscript, SSJS, SQL, Journey Builder, Team Leadership. Lead and develop a team of SFMC specialists.. Foster a culture of continuous learning.”
Industry & Context.
Serve as the final point of escalation for technical challenges.
What They're Looking For.
Must Have
5+ years of experience in Salesforce Marketing Cloud, 1-2 years in a leadership or senior-level capacity, Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field., Deep hands-on experience with Email Studio, Automation Studio, Journey Builder, Content Builder, and Audience Builder., Expert-level knowledge of SQL (for data views and segmentation) and AMPscript (for advanced personalization)., Proven ability to design lifecycle marketing programs (acquisition, onboarding, retention, and win-back)., Experience managing direct reports or leading project workstreams in an agile environment.
Nice to Have
Experience in Telecommunications, Experience in Agile organizations, Salesforce Certified Marketing Cloud Consultant, Salesforce Certified Marketing Cloud Developer, Salesforce Certified Marketing Cloud Administrator, Experience with SSJS and HTML/CSS for email
What You'll Do.
Lead and develop a team of SFMC specialists.
Foster a culture of continuous learning.
Act as a liaison between Marketing
Translate business requirements into technical specifications.
Assess efforts and delivery timelines based on priority and capacity.
Serve as the final point of escalation for technical challenges.
Write and review advanced AMPscript
SSJS (Server-Side JavaScript)
and SQL to power dynamic content and sophisticated audience segmentation.
Support end-to-end solutions within SFMC
including data schema design
and advanced automation workflows.
multi-touch customer journeys using Journey Builder
ensuring seamless integration across Email
and Advertising Studio.
Define and implement standard operating procedures (SOPs) for campaign deployment
and A/B testing frameworks to ensure zero-error execution.
How You'll Work.
Team & Collaboration
Act as a liaison between Marketing, IT, and Analytics teams.
Communication Scope
Translate business requirements into technical specifications.
Process & Methodology
Leading project workstreams in an agile environment., Assess efforts and delivery timelines based on priority and capacity.
Full Job Description
Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated. ## Time Type: Regular ## Job Description : # **Salesforce Chapter Lead** Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated. We are seeking a highly skilled and strategic **Salesforce Chapter Lead** to spearhead our digital marketing automation efforts. In this role, you will act as the technical subject matter expert and people leader, driving the design, implementation, and optimization of complex multi-channel customer journeys. You will lead a team of specialists to deliver high-impact personalization strategies that bridge the gap between marketing objectives and technical execution. ## **_KEY RESPONSIBILITIES:_** * **Team Leadership & Mentorship:** Lead and develop a team of SFMC specialists. Foster a culture of continuous learning, ensuring the team stays current with Salesforce releases and industry best practices. * **Stakeholder Management:** Act as a liaison between Marketing, IT, and Analytics teams. Translate business requirements into technical specifications, assess efforts and delivery timelines based on priority and capacity. * **Hands-on Development:** Serve as the final point of escalation for technical challenges. Write and review advanced **AMPscript, SSJS (Server-Side JavaScript), and SQL** to power dynamic content and sophisticated audience segmentation. * **Solution Design:** Support end-to-end solutions within SFMC, including data schema design, API integrations, and advanced automation workflows. * **Journey
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