NielsenIQ
Market Research
SalesStrategyManager
“Sales Strategy Manager at NielsenIQ. Skills: Data Science, Analytics, Insight Generation, Data Modelling, Statistical Analysis, Predictive Analytics, Forecasting, Data Visualisation, Commercial Acumen, Business Cases, Sales Processes, Go-to-Market Models, Commercial Metrics. Gather, match and structure disparate data sets (market, customer, orders, financial) providing comprehensive and robust basis for analysis and insight. Develop and maintain segmentation models to understand customer behavio”
What You'll Achieve.
Enhance market understanding; Enhance customer segmentation; Enhance deployment model effectiveness; Enhance seller productivity; Improve revenue performance; Improve strategic execution
Industry & Context.
Analytical capability; Transforming complex data sets into actionable insights; Identify opportunities that improve revenue performance and strategic execution
What They're Looking For.
Must Have
5+ years in data science, analytics and insight generation, analytical skills with experience in data modelling, statistical analysis, predictive analytics, forecasting and data visualisation, Ability to simplify complex data into clear, compelling insights for non‑technical audiences, Commercial acumen and experience of constructing business cases, Understanding of sales processes, go‑to‑market models, and commercial metrics, Proven experience working with large datasets and CRM systems (e. g. , Salesforce, Dynamics), Ability to create visualisations and data driven storylines that resonate with senior audiences, Excellent stakeholder management and communication skills
Nice to Have
Knowledge of B2B sales environments, particularly information services, SaaS, or professional services is preferable, Degree in business, economics, data science, mathematics, or a related field
What You'll Do.
match and structure disparate data sets (market
financial) providing comprehensive and robust basis for analysis and insight
Develop and maintain segmentation models to understand customer behaviour
and market opportunities
Analyse market trends
competitive intelligence
and customer datasets to identify target segments for acquisition
and retention strategies
Support structuring and development of business cases for strategic and transformation initiatives working with finance to access and validate key financial data and outputs
Build dashboards and reports that visualise analysis and insights that are relevant
valuable and impactful to the audience
Evaluate sales deployment design
and capacity to optimise resourcing against market opportunity
Support planning team where need to provide insight into annual business planning
Provide insights into the overall effectiveness of sales programs
and enablement activities
Support development of Senior leadership decks and Board level presentations
Maintain relationships with data source owners
providing new requirements and understanding changes and planned developments
How You'll Work.
Team & Collaboration
Partner with Sales, HR, Finance and Revenue Operations teams to ensure segmentation insights aligned go to market planning and account prioritisation
Communication Scope
Ability to simplify complex data into clear, compelling insights for non‑technical audiences; Ability to create visualisations and data driven storylines that resonate with senior audiences; Excellent stakeholder management and communication skills
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