NielsenIQ
Market Research
SalesDirector,MediaAccounts
Neural analysis suggests this role is
optimal for mid candidates.
“Sales Director, Media Accounts at NielsenIQ. Skills: media sales, agency sales, programmatic activation, data-driven media. Drive net-new business across media agencies. Prospect, build, and convert pipeline”
What You'll Achieve.
Drive net-new revenue; Acquire and grow relationships; Increase usage and monetization of NIQ audiences; Achieve and exceed new business revenue targets
Industry & Context.
What They're Looking For.
Must Have
8+ years of experience in media sales, agency sales, adtech, or data/measurement solutions, Proven success selling into media agencies (holding companies and/or independent agencies), understanding of agency planning and buying processes, including activation and measurement workflows, Experience with programmatic ecosystem (DSPs, SSPs, data providers) and how data is activated within campaigns, Background in selling audience data, targeting solutions, or measurement capabilities, Established relationships across agency investment, activation, and data/analytics teams, Proven track record of net-new business acquisition and pipeline development, communication, storytelling, and negotiation skills, Highly self-motivated, entrepreneurial mindset with the ability to thrive in a fast-paced environment
Nice to Have
Experience with identity, data onboarding, clean rooms, or retail media networks, Familiarity with data monetization strategies within agency and programmatic environments
What You'll Do.
Drive net-new business across media agencies
Position NIQ audience data within agency workflows
Evangelize NIQ data within agency ecosystems
Identify and unlock activation opportunities
Own the full sales cycle
Translate agency needs into data-driven solutions
Partner cross-functionally with Product
Deliver compelling presentations and thought leadership
Achieve and exceed new business revenue targets
How You'll Work.
Team & Collaboration
Partner cross-functionally with Product, Partnerships, and Customer Success teams
Communication Scope
communication; storytelling; negotiation skills
Full Job Description
R26_0008302 Location: Remote within the NY Metro area. About this job NIQ Media is seeking a Business Development Director to drive net-new revenue across media agencies and advertisers in the US. This is a pure new business (“hunter”) role focused on acquiring and growing relationships within agency holding companies and independent agencies, with a focus on activation and measurement solutions. This individual will lead efforts to embed NIQ audience and purchase data into agency planning, activation, and measurement workflows, while also driving adoption across the broader programmatic ecosystem (DSPs, SSPs, and data platforms). The goal is to increase the usage and monetization of NIQ audiences within agency-led campaigns. The ideal candidate is a highly proactive seller with deep expertise in agency sales, programmatic activation, and data-driven media, and a proven ability to build pipeline and close new business in complex, multi-stakeholder environments. Responsibilities: * Drive net-new business across media agencies, including holding companies and independent agencies * Prospect, build, and convert pipeline within agency planning, activation, and investment teams * Position NIQ audience data within agency workflows, ensuring adoption across campaign planning, targeting, and measurement * Evangelize NIQ data within agency ecosystems to increase activation through DSPs, SSPs, and data marketplaces * Identify and unlock activation opportunities, ensuring NIQ audiences are scaled across programmatic campaigns * Own the full sales cycle, from outreach and solutioning through deal negotiation and close * Translate agency needs into data-driven solutions, connecting insights to activation and measurable outcomes * Partner cross-functionally with Product, Partnerships, and Customer Success teams to support activation use cases (e.g., clean rooms, retail media, offsite targeting) * Deliver compelling presentations and thought leadership tailored to agency stakehold
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