Lago
digital marketing
SalesDevelopmentRepresentative(SDR)-ColdCaller
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optimal for Entry candidates.
“Sales Development Representative (SDR) -Cold Caller at Lago. Skills: Cold calling, Booking appointments, Handling objections. Making outbound cold calls to home service and home construction business owners across the United States. Connect with decision-makers”
What You'll Achieve.
Generate interest in our client’s services; Schedule qualified appointments with the company’s senior Account Executives; 3-4 quality appointments booked per day
Industry & Context.
Ability to handle objections on the spot — not with philosophy, but with actual word-for-word rebuttals
Reliable internet connection and a quiet workspace
What They're Looking For.
Must Have
Proven B2B cold calling experience with specific metrics you can share (dials per day connect rates, appointments set), Track record of hitting or exceeding quota consistently, Ability to handle objections on the spot — not with philosophy, but with actual word-for-word rebuttals, Baseline knowledge of digital marketing (you can explain what Google Ads, Meta Ads, SEO, and a CRM are in your own words), Clear, direct communication — you answer the question asked without rambling, Hungry. Motivated by money. You have financial goals and you will outwork everyone to hit them., Reliable internet connection and a quiet workspace, Fluent English with verbal communication skills
Nice to Have
Experience in digital marketing, SaaS, or agency sales, Familiarity with tools like Apollo, GoHighLevel, HubSpot, Salesforce, or similar CRMs, Experience selling to small/mid-size business owners (SMB), Job stability — you don't hop every 6 months
What You'll Do.
Making outbound cold calls to home service and home construction business owners across the United States
Connect with decision-makers
Generate interest in our client’s services
Schedule qualified appointments with the company’s senior Account Executives
200 cold calls per day (minimum)
3-4 quality appointments booked per day
Using our proven cold call script and talk track
Following up with leads via phone
and email through our CRM
How You'll Work.
Communication Scope
Fluent English with verbal communication skills; Clear, direct communication
Full Job Description
Role: Sales Development Representative Hours: Monday - Friday. 9AM - 5PM MST Our client is a U.S.-based digital marketing agency headquartered in Salt Lake City. The company has been in business for over 7 years and currently employs 13 full-time team members. They specialize in helping home service and home construction companies grow their revenue through Google Ads, Meta/Facebook Ads, SEO, website development, CRM systems, and content creation. Their clients include roofing companies, HVAC companies, plumbers, general contractors, and custom home builders—many generating between $50M to $150M+ in annual revenue. The company is not a startup; it is an established, profitable, and rapidly growing organization. The successful candidate will be responsible for making outbound cold calls to home service and home construction business owners across the United States. Their primary goal is to connect with decision-makers, generate interest in our client’s services, and schedule qualified appointments with the company’s senior Account Executives. ### Responsibilities * 200 cold calls per day (minimum) * 3-4 quality appointments booked per day * Using our proven cold call script and talk track * Following up with leads via phone, text, and email through our CRM This is a phones-up, high-energy, high-volume role. You will be on the phone all day. If that excites you, we want to talk. **Requirements** * Proven B2B cold calling experience with specific metrics you can share (dials per day connect rates, appointments set) * Track record of hitting or exceeding quota consistently * Ability to handle objections on the spot — not with philosophy, but with actual word-for-word rebuttals * Baseline knowledge of digital marketing (you can explain what Google Ads, Meta Ads, SEO, and a CRM are in your own words) * Clear, direct communication — you answer the question asked without rambling * Hungry. Motivated by money. You have financial goals and you will outwork everyone to hit the
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