SalesDevelopmentRepresentative

Your mission Pipeline drives our growth. Every deal an Account Executive closes starts with someone who picks up the phone, finds the pain, and earns the first real conversation. That person is the SDR. And this is not an admin role. It is the first and most important step in our sales motion. Your mission is to create qualified pipeline by starting conversations with industrial buyers. You find companies that are losing money through poor spare parts planning, get the right people on the phone, uncover the real problem, and run the first discovery yourself, creating Sales Accepted Leads that our Account Executives can turn into revenue. You are measured on outcomes, not effort theater. What You’ll Be Working On Cold Calling as Your Core Craft The phone is the center of this role. 100–150 call attempts per day is our standard operating level, not a heroic exception. You structure your day around conversations, not around inbox management. Creating First Conversations from Cold Outbound You use calling, email, and LinkedIn to reach the right people in industrial companies. Your goal is not to “send information”. Your goal is to earn a relevant conversation. Discovery and Qualification You don’t just hand over a name. You run first discovery conversations yourself, ask sharp questions, listen carefully, and qualify whether there is real pain, real fit, real timing, and a real next step. Weak SDRs talk too much, pitch too early, and try to sound professional. Great SDRs ask better questions, listen harder, and create urgency by uncovering the pain. We’re looking for the second type. Problem-Solving, Not Feature-Pitching Industrial buyers don’t care about our feature list. They care about machines standing still, capital locked in warehouses, and planning teams drowning in manual work. Your job is to help them understand their own problem better than they did before the call. Clean Handovers to Account Executives You prepare AEs to win. Before they enter the deal, they