Formic

manufacturing

SalesDevelopmentRepresentative

$55–65k Oakland, California, United States; San Francisco, California, United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Entry candidates.

The Brief

“Sales Development Representative at Formic. Skills: Pipeline Generation, Lead Generation, Outbound Prospecting, Sales. Identify and prospect target manufacturing accounts across SMB, mid-market, and enterprise segments. Generate marketing qualified leads and schedule meetings for Account Executives”

What You'll Achieve.

Serve as the front line of pipeline generation; Identify, engage, and qualify manufacturing prospects; Translate market interest into meaningful sales conversations; Drive top-of-funnel momentum; Build the foundation for a long-term career in sales; Meet or exceed activity and pipeline KPIs

Industry & Context.

manufacturing

What They're Looking For.

Must Have

1–2 years of success in a structured outbound sales or business development environment, Demonstrated ability to meet or exceed activity and pipeline KPIs, Comfort communicating with Director, VP, and C-level stakeholders via phone and email, Process-oriented mindset with attention to detail, Ability to operate effectively in a fast-paced, high-growth environment, internal motivation and desire to build a long-term sales career, Collaborative team player with a competitive drive

Nice to Have

Experience selling into industrial automation, manufacturing, or other B2B industrial environments

What You'll Do.

Identify and prospect target manufacturing accounts across SMB

and enterprise segments

Generate marketing qualified leads and schedule meetings for Account Executives

Follow up on inbound interest from form submissions

Build outbound prospecting lists and execute multi-channel outreach via phone

Monitor website engagement and identify high-intent prospects for proactive outreach

Create and test outreach sequences to improve response and conversion rates

Leverage tools including HubSpot

and ZoomInfo to manage outreach and pipeline

Maintain disciplined activity tracking and CRM hygiene

How You'll Work.

Team & Collaboration

Work closely with Sales and Marketing to drive top-of-funnel momentum; Collaborate closely with Sales and Marketing to align messaging and improve campaign effectiveness; Operate without silos; Practice radical helpfulness; Document clearly; Make clean handoffs; Assume positive intent; Prioritize team success over individual credit

Communication Scope

Comfort communicating with Director, VP, and C-level stakeholders via phone and email

Full Job Description

Who we are: Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive. We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment. Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production. About the team The Go-To-Market Team is responsible for ensuring customers realize measurable value from the automation we deploy. From pre-deployment coordination through onboarding and long-term engagement, the team drives adoption, strengthens relationships, and ensures customers achieve meaningful operational outcomes. Customer Success serves as the connective tissue between customers and internal teams, ensuring expectations are clear, communication is proactive, and execution is coordinated. The team also captures customer feedback and insights to continuously improve the product, delivery experience, and long-term customer outcomes. About the role: As a Sales Development Representative, you will serve as the front line of pipeline generation. You will identify, engage, and qualify manufacturing prospects, helping translate market interest into meaningful sales conversations. This is a high-visibility, performance-driven role with clear impact on company growth. You will work closely with Sales and Marketing to drive top-of-funn

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