BLACKSMITH AGENCY (BSA)

digital agency

SalesDevelopmentRepresentative

Johannesburg, South Africa FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Entry candidates.

The Brief

“Sales Development Representative at BLACKSMITH AGENCY (BSA). Skills: Sales, Outbound, Client Acquisition. Source and research ideal accounts. Identify decision-makers”

What You'll Achieve.

drive pipeline; hit volume goals; maintaining high-quality touchpoints; Book qualified discovery calls; Track KPIs weekly; prove results

Industry & Context.

digital agency

What They're Looking For.

Must Have

2 years in a similar SDR or BDR role, written communication, personalize outreach, speak in BSA’s tone, outbound tools like LinkedIn Sales Navigator, SalesLoft, Apollo, ZoomInfo, using Salesforce, managing your own pipeline, Gritty, curious, coachable, seek feedback and implement it fast, Confident speaking with directors, marketing managers, and C-level execs

Nice to Have

agency or SaaS experience, Understand agency sales cycles or web design/development, tested outbound strategies, written cadences before, booked $50K+ project deals or enterprise retainers

What You'll Do.

Source and research ideal accounts

Identify decision-makers

create accurate contact lists

Craft and execute personalized outbound sequences

Book qualified discovery calls

Maintain clean records in Salesforce

Work with the sales team

How You'll Work.

Team & Collaboration

Work directly with our sales team; Work with the sales team to test messaging; optimize targeting; tighten feedback loops; High visibility with leadership and AE team

Communication Scope

written communication; personalize outreach; speak in BSA’s tone; thoughtful outreach; pattern recognition; smart communication; Confident speaking with directors; marketing managers; C-level execs

Full Job Description

Reports To: Director of Business Development ABOUT BLACKSMITH AGENCY (BSA) BSA is a fully remote digital agency focused on strategic WordPress design and development. We work with mid-market and enterprise brands that need more than just a beautiful site—they need results. Our team of 40+ designers, developers, PMs, and strategists operates with precision, clarity, and accountability. Sales is no exception. ROLE OVERVIEW We’re hiring an SDR who’s hungry to open doors and drive pipeline. This is a top-of-funnel role focused on researching, sourcing, and booking meetings with qualified decision-makers. You’ll work directly with our sales team to identify key accounts, craft personalized outreach, and create the first impression of BSA for potential clients. This role is not about spamming a list, it’s about thoughtful outreach, pattern recognition, and smart communication. You’ll use a mix of tools (SalesLoft, LinkedIn, Apollo, Salesforce, etc.) to hit volume goals while maintaining high-quality touchpoints. KEY RESPONSIBILITIES - Source and research ideal accounts based on ICP (industries, headcount, revenue, tech stack) - Identify decision-makers and create accurate contact lists - Craft and execute personalized outbound sequences via email, LinkedIn, and phone - Book qualified discovery calls for AEs - Maintain clean records in Salesforce and SalesLoft - Work with the sales team to test messaging, optimize targeting, and tighten feedback loops - Track KPIs weekly (emails sent, open rates, reply rates, meetings booked, etc.) - Stay sharp on industry trends, client case studies, and our core service offerings REQUIREMENTS - 2 years in a similar SDR or BDR role (agency or SaaS experience is a plus) - Strong written communication, must be able to personalize outreach and speak in BSA’s tone - Familiar with outbound tools like LinkedIn Sales Navigator, SalesLoft, Apollo, ZoomInfo - Comfortable using Salesforce and managing your own pipeline - Gritty, curious, and coacha

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