Senior Resource Group, LLC
senior living
Sales
Neural analysis suggests this role is
optimal for mid candidates.
“Sales at Senior Resource Group, LLC. Skills: Sales, Lead Generation, Customer Relationship Management. Partnering with Sales Director to increase occupancy. Building trust with prospects”
What You'll Achieve.
Increase occupancy; Achieve monthly move-ins (four per week); Meet net occupancy goals; Maintain a minimum 50% inquiry-to-visit conversion rate; Maintain a minimum 25% visit-to-move-in conversion rate
Industry & Context.
What They're Looking For.
Must Have
Minimum of two years of college, Prior experience in sales, leasing, or community relations required
What You'll Do.
Partnering with Sales Director to increase occupancy
Building trust with prospects
Showcasing how life in the community can enhance wellbeing
Conducting personalized tours
Executing strategic follow-up
Performing home visits
Organizing and participating in events
Collaborating with the community team
Achieving monthly move-ins
Responding to inbound inquiries
Proactively generating and cultivating leads
Executing time-sensitive follow-up
Scheduling and leading in-person community tours
Driving occupancy and revenue goals
Monitoring key performance metrics
Participating in weekly meetings
How You'll Work.
Team & Collaboration
Partnering with Sales Director; Collaboration with the community team; Collaboration within the community with sales and department heads; Participating in weekly meetings with the Executive Director and Sales department
Communication Scope
Personalized video communication
Full Job Description
For over 37 years, Senior Resource Group-SRG has been an innovator in the development and operation of senior living communities across the USA. Our experience and passion has helped us win many awards for innovative community design, excellent service and exceptional care. This position is responsible for partnering with Sales Director to increase occupancy by building trust with prospects and showcasing how life in the community can enhance wellbeing. This role involves personalized tours, strategic follow-up, home visits, and events, all in collaboration with the community team to deliver an exceptional experience. You will partner with sales and department heads to collaborate within the community to deliver an exceptional experience to achieve monthly move-ins. Essential Duties: Lead Generation & Follow-Up * Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead. * Proactively generate and cultivate leads through a minimum of three home visits per week. * Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily. * Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families. Tours * Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays. * Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living. Sales Strategy & Reporting * Drive occupancy and revenue goals through strategic sales planning with the Sales Director, execution, and analysis of Yardi reports. * Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards. * Participate in weekly meetings with the Executive Director a
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