Frasers Group

Sports & Fitness

SalesandRetentionManager-FTC

£45–65k ~AI est. Llanelli, United Kingdom FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“Sales and Retention Manager - FTC at Frasers Group. Skills: Sales, Retention, Revenue. Advocate and deliver FUNDAMENTALS sales process. Train and coach team”

What You'll Achieve.

Grow live member movement; Maximise profitability

Industry & Context.

Sports & Fitness
Problems you'll solve

Solutions-focused

Eligibility Requirements

Work evenings, Work weekends, Work Bank Holidays, 9 month Maternity cover

What They're Looking For.

Must Have

Proven leader, Sales and retention focus, Results-driven mindset, Excellent communication skills, Adaptable communication style, Positive, solutions-focused, Resilient under pressure, Ambitious, Driven, Keen to develop further

Nice to Have

Level 3 & 5 in Management & Leadership training, Enhance fitness knowledge, Opportunities to deliver PT, Opportunities to deliver group training

What You'll Do.

Advocate and deliver FUNDAMENTALS sales process

Drive new member sales

Maximise retention of existing members

Own activity planner for club

Implement creative lead-generation strategies

Monitor dashboards and KPIs

Provide key insights to team

Ensure targets are met

Drive all revenue lines

Prepare monthly sales presentations

Build local business partnerships

Develop #WeMoveBusinesses opportunities

Lead by example on reception

Lead by example on gym floor

Engage in national initiatives

Provide constructive feedback

Support team development

Support team performance

Support General Manager with operational tasks

Support health & safety

Support presentation standards

How You'll Work.

Team & Collaboration

Support wider team; Present to management team

Communication Scope

Sales presentations; Constructive feedback

Process & Methodology

Activity planner

Full Job Description

As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym. This role is a 9 month Maternity cover and will end on the 1st of March What You’ll Be Doing Advocating and delivering the FUNDAMENTALS sales process , training and coaching the team to perform at their best. Driving new member sales while maximising retention of existing members to grow the live member movement. Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful. Implementing creative lead-generation strategies both internally and externally. Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met. Driving all revenue lines from memberships, product, and secondary spend to maximise profitability. Preparing and delivering monthly sales presentations to the wider management team. Building strong local business partnerships and developing #WeMoveBusinesses opportunities. Leading by example on reception and the gym floor in this member-facing role. Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate. Providing honest, constructive feedback to team members, supporting their development and performance. Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards. ## Qualifications About You Passionate about health, fitness, and wellness. A proven leader with the ability to inspire and coach a team. Strong sales and re

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