Frasers Group

Sports & Fitness

SalesandRetentionManager

£45–65k ~AI est. Macclesfield, United Kingdom FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for not-applicable candidates.

The Brief

“Sales and Retention Manager at Frasers Group. Skills: Sales, Retention, Membership growth, Revenue maximization. Drive membership growth. Maximise retention”

What You'll Achieve.

Grow live member movement; Maximise profitability; Ensure targets are met

Industry & Context.

Sports & Fitness
Problems you'll solve

Solutions-focused

Eligibility Requirements

Work evenings, Work weekends, Work Bank Holidays

What They're Looking For.

Must Have

Proven leader, Sales and retention focus, Results-driven mindset, Excellent communication skills, Adaptable communication style, Positive attitude, Solutions-focused, Resilient under pressure, Ambitious, Driven, Keen to develop further

Nice to Have

Level 3 in Management, Level 5 in Management

What You'll Do.

Drive membership growth

Grow live member movement

Lead sales initiatives

Ensure seamless member journey

Act as ambassador for sales excellence

Implement smart strategies

Build internal relationships

Build external relationships

Advocate FUNDAMENTALS sales process

Train team on sales process

Coach team on sales process

Drive new member sales

Maximise retention of existing members

Own activity planner for club

Implement creative lead-generation strategies

Provide key insights to team

Ensure targets are met

Drive all revenue lines

Maximise profitability

Prepare monthly sales presentations

Deliver monthly sales presentations

Build local business partnerships

Develop #WeMoveBusinesses opportunities

Lead by example on reception

Lead by example on gym floor

Engage in national initiatives

Provide constructive feedback

Support team development

Support team performance

Support General Manager with operational tasks

Support with health & safety

Support with facilities

Support with maintenance

Support with recruitment

Support with presentation standards

How You'll Work.

Team & Collaboration

Support wider team; Build local business partnerships; Deliver sales presentations to management

Communication Scope

Sales presentations; Constructive feedback

Process & Methodology

Activity planner

Full Job Description

As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym. What You’ll Be Doing Advocating and delivering the FUNDAMENTALS sales process , training and coaching the team to perform at their best. Driving new member sales while maximising retention of existing members to grow the live member movement. Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful. Implementing creative lead-generation strategies both internally and externally. Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met. Driving all revenue lines from memberships, product, and secondary spend to maximise profitability. Preparing and delivering monthly sales presentations to the wider management team. Building strong local business partnerships and developing #WeMoveBusinesses opportunities. Leading by example on reception and the gym floor in this member-facing role. Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate. Providing honest, constructive feedback to team members, supporting their development and performance. Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards. ## Qualifications About You Passionate about health, fitness, and wellness. A proven leader with the ability to inspire and coach a team. Strong sales and retention focus with a results-driven mindset. Excellent communication and

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