Frasers Group
Sports & Fitness
SalesandRetentionManager
Neural analysis suggests this role is
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“Sales and Retention Manager at Frasers Group. Skills: Sales, Retention, Membership growth, Revenue maximization. Drive membership growth. Maximise retention”
What You'll Achieve.
Grow live member movement; Maximise profitability; Ensure targets are met
Industry & Context.
Solutions-focused
Work evenings, Work weekends, Work Bank Holidays
What They're Looking For.
Must Have
Proven leader, Sales and retention focus, Results-driven mindset, Excellent communication skills, Adaptable communication style, Positive attitude, Solutions-focused, Resilient under pressure, Ambitious, Driven, Keen to develop further
Nice to Have
Level 3 in Management, Level 5 in Management
What You'll Do.
Drive membership growth
Grow live member movement
Lead sales initiatives
Ensure seamless member journey
Act as ambassador for sales excellence
Implement smart strategies
Build internal relationships
Build external relationships
Advocate FUNDAMENTALS sales process
Train team on sales process
Coach team on sales process
Drive new member sales
Maximise retention of existing members
Own activity planner for club
Implement creative lead-generation strategies
Provide key insights to team
Ensure targets are met
Drive all revenue lines
Maximise profitability
Prepare monthly sales presentations
Deliver monthly sales presentations
Build local business partnerships
Develop #WeMoveBusinesses opportunities
Lead by example on reception
Lead by example on gym floor
Engage in national initiatives
Provide constructive feedback
Support team development
Support team performance
Support General Manager with operational tasks
Support with health & safety
Support with facilities
Support with maintenance
Support with recruitment
Support with presentation standards
How You'll Work.
Team & Collaboration
Support wider team; Build local business partnerships; Deliver sales presentations to management
Communication Scope
Sales presentations; Constructive feedback
Process & Methodology
Activity planner
Full Job Description
As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym. What You’ll Be Doing Advocating and delivering the FUNDAMENTALS sales process , training and coaching the team to perform at their best. Driving new member sales while maximising retention of existing members to grow the live member movement. Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful. Implementing creative lead-generation strategies both internally and externally. Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met. Driving all revenue lines from memberships, product, and secondary spend to maximise profitability. Preparing and delivering monthly sales presentations to the wider management team. Building strong local business partnerships and developing #WeMoveBusinesses opportunities. Leading by example on reception and the gym floor in this member-facing role. Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate. Providing honest, constructive feedback to team members, supporting their development and performance. Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards. ## Qualifications About You Passionate about health, fitness, and wellness. A proven leader with the ability to inspire and coach a team. Strong sales and retention focus with a results-driven mindset. Excellent communication and
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