Nexstar Media Group
SalesAccountExecutive
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Sales Account Executive at Nexstar Media Group. Skills: Revenue generation, Client relationships, Sales calls. Implement strategies to grow revenue. Exceed revenue goals”
What You'll Achieve.
Consistently grow revenue; Exceed revenue goals; Meeting and exceeding campaign goals
Industry & Context.
Valid driver’s license
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience, Minimum one year’s experience in sales, preferably in the media field, Valid driver’s license with an acceptable driving record, Experience achieving long-range objectives and implementing the strategies and actions to achieve them, Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
What You'll Do.
Implement strategies to grow revenue
Establish credible relationships with local business community
Make sales calls on existing and prospective clients
Maintain assigned accounts
Prepare sales presentations
Deliver sales presentations to clients
Explain how specific advertising will promote products or
Provide clients with information regarding rates for advertising
Develop advertising schedules with clients and station personnel
Work with clients and station personnel to develop
Develop and execute digital forward go-to-market advertising strategies
Meet and exceed campaign goals
Articulate benefits of various advertising platforms
Perform other duties as assigned
How You'll Work.
Team & Collaboration
Clients and station personnel
Communication Scope
Sales presentations
Full Job Description
The _Sales Account Executive_ will focus on new local direct business as well as, generate advertising revenue by calling on established clients, cold-calling new prospects, working to build agency relationships and convincing potential clients of the merits of digital and television advertising. * Implements strategies to consistently grow revenue and exceed revenue goals. * Establishes credible relationships with local business community. * Makes sales calls on existing and prospective clients. * Maintains assigned accounts and develops new accounts. * Prepares and delivers sales presentations to clients. * Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. * Provides clients with information regarding rates for advertising placement in all media. * Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. * Works with clients and station personnel to develop advertisements. * Performs other duties as assigned. * Works with Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals. * Ability to articulate benefits of various advertising platforms including Broadcast Television, Digital, OTT/CTV, Search and Social, and other emerging ad tech tactics and platform. _Requirements & Skills_: * Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. * Minimum one year’s experience in sales, preferably in the media field. * Valid driver’s license with an acceptable driving record. * Experience achieving long-range objectives and implementing the strategies and actions to achieve them. * Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment. **_SCAM ALERT:_** Please be aware candidates may be
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