Nexstar Media Group

SalesAccountExecutive

$55–75k ~AI est. Panama City, Florida, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Sales Account Executive at Nexstar Media Group. Skills: Advertising revenue generation, Client relationship management, Sales strategy implementation. Generate advertising revenue. Call on established agencies”

What You'll Achieve.

Grow revenue; Exceed revenue goals; Meet campaign goals; Exceed campaign goals

Industry & Context.

Eligibility Requirements

Valid driver’s license

What They're Looking For.

Must Have

Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience, Minimum one year’s experience in sales, Valid driver’s license with an acceptable driving record, Experience achieving long-range objectives and implementing the strategies and actions to achieve them, Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

Nice to Have

Experience in the media field

What You'll Do.

Generate advertising revenue

Call on established agencies

Cold-call new prospects

Convince potential clients of television advertising merits

Implement strategies to grow revenue

Establish credible relationships with local business community

Make sales calls on existing and prospective clients

Maintain assigned accounts

Prepare sales presentations

Deliver sales presentations to clients

Explain how advertising promotes products or services

Provide clients with rate information

Develop advertising schedules with clients

Develop advertisements with clients

Develop and execute digital go-to-market advertising strategies

Develop and execute digital advertising tactics

Exceed campaign goals

How You'll Work.

Communication Scope

Sales presentations

Full Job Description

The _Sales Account Executive_ generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. **_SCAM ALERT:_** Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [[email protected]](mailto:[email protected]). * Implements strategies to consistently grow revenue and exceed revenue goals. * Establishes credible relationships with local business community. * Makes sales calls on existing and prospective clients. * Maintains assigned accounts and develops new accounts. * Prepares and delivers sales presentations to clients. * Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. * Provides clients with information regarding rates for advertising placement in all media. * Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. * Works with clients and station personnel to develop advertisements. * Performs other duties as assigned. * Works with Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals. * Ability to articulate benefits of various advertising platforms including Broadcast Television, Programmatic, OTT/CTV, Search and Social, and other emerging ad tech tactics and platform.

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