SalesAccountExecutive

Are you ready to help shape the future of media? CBS 17 is seeking a **Sales Account Executive** to join our team in Fayetteville, NC. This is a unique opportunity to work with the largest local broadcast group in the country while collaborating with a nationally recognized digital agency. We don’t just sell TV—we build innovative, results-driven marketing partnerships that span broadcast, digital, and live platforms. We’re looking for a bold, strategic, and motivated **Sales Account Executive** who thrives in a dynamic environment and is eager to help businesses grow through the power of multi-media solutions. **About the Role** As an Account Executive at CBS 17, you'll serve as a consultative partner to local and regional businesses—developing custom advertising strategies across our robust multimedia portfolio. You’ll be part of a collaborative, forward-thinking team that values creativity, integrity, and performance. **Key Responsibilities** * Prospect and secure new business through networking, referrals, and outreach. * Develop strong relationships with both advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan. * * Perform in-depth data analysis to deliver actionable insights to ensure campaign success. * * Delivers sales presentations and report presentations to clients. * Develop integrated marketing campaigns that include linear TV, streaming (OTT/CTV), digital display, social, and branded content. * Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. * Educate advertisers on performance metrics, insights and best practices * * Work cross-functionally with production, creative, promotions, and digital teams to bring campaigns to life. * Deliver clear, data-backed proposals and recommendations to clients. * Consistently meet or exceed individual revenue goals and quarte