Sanofi
healthcare
RSVCustomerEngagementManager,VaccinesTeam
“RSV Customer Engagement Manager, Vaccines Team at Sanofi. Skills: Customer Engagement, Brand Management, Agile Methodologies, Digital Transformation. Execute innovative customer engagement strategies within country, prioritizing direct interactions with customers. Embody and advocate for a “Customer First” philosophy”
What You'll Achieve.
Drive strategies that enhance customer satisfaction and loyalty; Achieve launch success; Maximize RSV infants market penetration; Drive engagement and satisfaction; Enhance customer satisfaction, loyalty, and overall experience
Industry & Context.
Strategic and Analytical Thinking
30 % of travel expected
What They're Looking For.
Must Have
5+ years of progressive experience in brand management, Proven experience in executing customer engagement or relationship management initiatives, preferably within the healthcare or pharmaceutical / vaccines sector, Proven track record of developing and implementing successful customer engagement strategies that have significantly improved customer satisfaction and loyalty, Hands-on experience in leading digital transformation projects, specifically those enhancing customer engagement through AI and data analytics, Demonstrated ability to manage projects using Agile methodologies, effectively leading cross-functional teams and adapting strategies in a dynamic, fast-paced environment, Experience ensuring all customer engagement activities comply with local regulations and ethical standards, particularly in the pharmaceutical or healthcare industry, Bachelor’s degree in Marketing, Business Administration, or any related field, Deep understanding of the pharmaceutical / vaccines industry’s regulatory environment, market dynamics and customer engagement, Understanding HCPs preferred experiences, Deep knowledge of key clients & the end-to-end customer journey, Knowledge and experience of innovative methodologies such as scrum, lean start up, nudge and design thinking, Experience with digital engagement tools, AI applications for customer insights, and familiarity with Agile methodologies, Fluent in English with communication skills, Ability to leverage insights and data to develop and execute effective customer engagement strategies, Demonstrated ability to lead by example, fostering a “Customer First” culture within the team and across the organization, A deep commitment to understanding and prioritizing the customer’s needs and preferences, Demonstrated experience in implementing strategies that enhance customer satisfaction and loyalty is essential, Flexibility to adapt strategies in real-time based on customer feedback and market changes, and creativity in finding new ways to engage and delight customers, Collaborative skills to work effectively with Brand Leads and cross-functional teams, ensuring alignment between customer engagement and brand strategies, Ability and mindset to adapt to new ways of working such as Agile, Leveraging Agile methodologies for cross-team project and initiatives, Proficiency in digital engagement tools and platforms, with a understanding of how AI can be applied to enhance customer interactions and personalize communication, Hands-on, execution and result orientation, accountability, creativity, initiative, high persistence and resilience, stress management, learning agility, ability to work on one’s own, continuous improvement
Nice to Have
Customer knowledge: Understanding HCPs preferred experiences
What You'll Do.
Execute innovative customer engagement strategies within country
prioritizing direct interactions with customers
Embody and advocate for a “Customer First” philosophy
Implement a comprehensive customer engagement strategy that prioritizes direct
meaningful interactions
leveraging insights to drive engagement and satisfaction
Design customer journeys ensuring the personalization of customer interactions & content across channels
Analyze touchpoints across the customer journey leveraging data to understand individual preferences and tailor the customer experience
Develop the adapted content
in respect of the regulatory frame & in coordination with the dedicated partner functions (medical
Utilize an omni-channel approach to engage customers across multiple platforms
ensuring consistency and personalization in all communications
Map out the entire customer journey
identifying touchpoints across various channels
Analyze how customers interact with the brand at each touchpoint and work to optimize these interactions
Collect customer feedback and insights to identify areas for improvement
Enhance customer satisfaction
and overall experience by addressing pain points and meeting customer expectations
Execute customer engagement with a “Customer First” ethos and excel in their engagement initiatives
Work in close cooperation with the salesforce & other functions to ensure a seamless and positive customer journey
Work in Agile when possible with the transversal team when possible
with an innovation mindset
How You'll Work.
Team & Collaboration
Work in close cooperation with the salesforce & other functions to ensure a seamless and positive customer journey; Collaborative skills to work effectively with Brand Leads and cross-functional teams, ensuring alignment between customer engagement and brand strategies; Work closely with MCO brand manager and Franchise head, ensure full alignment with MCO strategies, pricing and foster seamless collaboration with MCO teams; Implement routine MCO - country exchanges enabling open dialogue, learnings and tracking milestones
Communication Scope
Fluent in English with communication skills
Process & Methodology
Agile Project Leadership, Agile methodologies
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